Brand Tone

Passionate & Enthusiastic, Creative & Inspiring, Community-Focused & Friendly, Artisanal & Quality-Conscious, Joyful & Whimsical

Brand Values

• •Creativity & Inspiration
• •Quality & Craftsmanship
• •Community
• •Joy & Passion
• •Ethical Sourcing
• •Customer Connection

Best Practices

• •Embrace Vivid & Evocative Language: Use descriptive words that appeal to the senses, especially sight and touch, when talking about yarn colors and textures. Think luscious, vibrant, dreamy, spellbinding. The colorway names are already doing this well.
• •Speak as a Fellow Enthusiast: Write from the perspective of someone who genuinely loves yarn and the craft. Share excitement, tips, and understanding of the creative process.
• •Foster Interaction & Community: Actively ask questions, encourage sharing of projects (User-Generated Content), and respond to comments and messages in a friendly, approachable manner. Use hashtags to build community.
• •Highlight the Handmade & Artisanal Aspects: Remind customers of the care, passion, and small-batch process that goes into each skein. This reinforces the value and uniqueness of the product.
• •Be Authentic & Transparent: Share behind-the-scenes glimpses, talk about the inspiration behind colorways, and be open about ethical sourcing. Cheryl's personal story and passion are key assets.

Social Perception

High-Quality Hand-Dyed Yarn, Desirable Subscription Box, Inspiring and Creative, Engaged and Passionate Founder, Supportive Community

Copy Examples

• •Website Banner for New Collection: Unleash your creativity with our new [Collection Name]! ✨ Dive into a world of [describe colors/theme, e.g., ethereal blues and dreamy purples] hand-dyed to inspire your next masterpiece. What will you create?
• •Instagram Post for Yarnable Box: The magic of Yarnable is arriving on doorsteps! 💌 This month, we're [hint at the theme, e.g., wandering through an enchanted forest] with an exclusive colorway and goodies we know you'll adore. Don't forget to share your unboxings and projects with #HypnoticYarnable – we can't wait to see what you craft!
• •Email Newsletter Subject Line: Color Alert! Freshly Dyed Inspiration + A Peek Inside the Studio 🎨 Body Snippet: Hello fellow fiber artist! This week in the Hypnotic Yarn studio, we've been brewing up some truly spellbinding shades. Imagine [describe a color or texture] trickling through your fingers... Our latest batch of [Yarn Base Name] is now live on the website, ready to become your next cherished project. Plus, join Cheryl for a quick tour of where the color magic happens!
• •Facebook Post Encouraging Community Sharing: Show Us Your WIPS! We're endlessly inspired by the incredible things you create with Hypnotic Yarn. Drop a photo of your current work-in-progress in the comments below – let's cheer each other on and share the joy of making! #HypnoticMakes #CommunityCrafting
• •Product Description Snippet (for a specific colorway like 'Cosmic Dust'): Get lost in 'Cosmic Dust,' a swirling galaxy of deep indigos, sparkling silver, and nebulae purples, hand-dyed on our luxuriously soft Plush Sock base. Each skein is a unique celestial event, perfect for shawls that tell a story or socks that carry a secret universe. Ethically sourced and dyed with passion, right here in our New Hampshire studio.