Brand Tone

Friendly, Reassuring, Accessible, Customer-centric, Informative, Professional, and Promotional

Brand Values

• •Quality & Comfort: Emphasis on high-quality materials (memory foam, latex, Oeko-Tex certified materials) and designs that provide optimal comfort and support.
• •Customer Satisfaction: Evident through the 120-night trial, free returns, long warranty, and active customer service. They state, "Your comfort is our priority."
• •Accessibility & Affordability: Aiming to offer high-quality mattresses at reasonable prices by reducing intermediary costs. Offering financing options also contributes to accessibility.
• •Transparency & Trust: Providing detailed product information, customer reviews, and clear terms for trial and warranty.
• •Responsibility: Mentioning the redistribution of returned mattresses in good condition to people in need and using eco-friendly materials.

Best Practices

• •Focus on the "Why": Always connect product features to tangible benefits for the customer (e.g., "memory foam" leads to "pressure relief and better sleep").
• •Use "You" Language: Address the customer directly to make the copy more personal and engaging (e.g., "You deserve better sleep," "Your comfort is our priority").
• •Be Reassuring and Empathetic: Acknowledge potential customer concerns (like buying a mattress online) and highlight solutions (like the 120-night trial and free returns). Use words that inspire confidence and trust.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain concepts in a way that is easy for everyone to understand. The goal is to inform, not to confuse.
• •Incorporate Social Proof: Use customer testimonials, review statistics (like "9 out of 10 customers"), and awards to build credibility and reinforce the brand's promises. Ensure a consistent, positive, and helpful voice when responding to customer reviews and comments.

Social Perception

Hypnia is largely perceived as a trustworthy brand offering good quality mattresses at competitive prices. The extended trial period and free returns significantly lower the risk for customers buying online, which is highly appreciated.

Copy Examples

• •Headline: Sleep Soundly, Live Fully. Discover Your Perfect Hypnia Mattress. Body: Tired of restless nights? At Hypnia, we believe everyone deserves deep, restorative sleep. Try our award-winning mattresses risk-free for 120 nights and wake up to a brighter everyday. Your journey to better sleep starts now.
• •Headline: Back Pain? Meet Your Dream Mattress. Body: Don't let aches and pains dictate your day. Our expertly designed mattresses offer targeted support and pressure relief, helping you say goodbye to discomfort. With Hypnia, a pain-free morning is closer than you think. Free delivery and 15-year warranty included!
• •Headline: Quality Sleep Shouldn't Cost the Earth. Body: Experience the luxury of a premium mattress without the premium price tag. We cut out the middlemen, not the quality, to bring you exceptional comfort and durability that’s kind to your wallet and the planet. Sweet dreams are made of this (and Oeko-Tex certified materials!).
• •Headline: 120 Nights to Fall in Love with Sleep Again. Body: We're so confident you'll adore your new Hypnia mattress, we give you 120 nights to try it in the comfort of your own home. If it's not a perfect match, we'll handle the return, no questions asked. Sleep easy, knowing you've made the right choice.
• •Headline: Join Thousands of Happy Sleepers in Spain! Body: Discover why 9 out of 10 customers sleep better with Hypnia. From easy online shopping to life-changing comfort, find out what makes us Spain's dream mattress brand. Read our reviews and find your perfect sleep solution today!