Brand Tone

aspirational, laid-back, and authentic

Brand Values

• •Authenticity
• •Adventure
• •Quality & Style
• •Community
• •Creativity

Best Practices

• •Embrace Storytelling: Every piece of copy should tie back to the core brand narrative of adventure, creativity, and the "magical moments." Use storytelling to create an emotional connection with the audience.
• •Use Aspirational and Inclusive Language: Phrases like "join us," "find your vibe," and "your story" make the customer feel like part of a community. The tone should be inspiring without being intimidating.
• •Stay Authentic and Grounded: Continue to leverage the brand's origin story of two brothers. This adds a layer of authenticity that resonates with consumers who are wary of large, impersonal corporations.
• •Keep it Visually Cohesive: The laid-back, adventurous tone of the copy should always be matched by high-quality visuals that reflect the surf and street lifestyle. Consistency between what is read and what is seen is crucial.
• •Focus on Lifestyle Over Product: While product details are important, the primary focus of the copywriting should be on the lifestyle and feeling that Hypher Supply products enable. Sell the experience, not just the item.

Social Perception

Customers who align with the surf and streetwear aesthetic are likely to view the brand as cool, authentic, and desirable. The brand is perceived as a niche player in the broader apparel market, with a strong identity that appeals to a specific subculture.

Copy Examples

• •Capture the feeling of an endless summer. Our new [T-Shirt Name] tee is more than just a shirt—it's a reminder of those perfect moments. Built for adventure, designed for style. Tap to shop the vibe.
• •Your style should tell your story. At Hypher Supply, we create gear that's ready for any adventure. Inspired by the coasts, built for the streets. Find your new favorite look and get 20% off your first order.
• •Timeless Goods. Inspired by Adventure. This is Hypher Supply. Shop the collection.
• •Hey [Name], we believe the best moments are unscripted. Just like our style. As part of the Hypher family, you get first dibs on our new arrivals before anyone else. Check out the latest drop and find something that feels like you. Thanks for being on this journey with us.
• •Crafted for chilly dawn patrols and late-night city missions. The Nomad Hoodie is your go-to for comfort that doesn’t compromise on style. Made with premium, soft-touch fabric, it’s the piece you’ll reach for again and again. Because every day is a chance for a new adventure.