Brand Tone

friendly, aspirational, and reassuring

Brand Values

• •Quality and Style
• •Authenticity
• •Convenience
• •Customer-Centricity
• •Trust

Best Practices

• •Speak Parent to Parent: Use "we" and "you" to create a direct and personal connection. Understand the joys and challenges of parenting and reflect this in your copy.
• •Focus on the 'Why', Not Just the 'What': Instead of just listing product features, tell a story about how the product enhances a moment or solves a problem for the family (e.g., "making first days of school memorable," "for rainy days").
• •Maintain a Warm and Positive Voice: Use positive and emotive language. Words like "special," "memorable," "adventure," "unforgettable," and "cherish" reinforce the brand's focus on the precious moments of childhood.
• •Highlight Quality and Authenticity: Consistently mention the European origins, high-quality materials, and brand-approved nature of the products to reinforce the premium and trustworthy perception of the brand.
• •Keep it Clean and Simple: Both the visual layout and the copy should be uncluttered and easy to digest. Busy parents appreciate clear and concise information that helps them make quick and confident purchasing decisions.

Social Perception

premium, reliable, and curated retailer for children's goods

Copy Examples

• •Ready for winter adventures! Our new collection of European winter coats has just landed. Designed for warmth, and made for memories. Tap to shop and keep your little explorer snug and stylish all season long.
• •The lunchbox they'll be excited to open! Our bestselling Omieboxes make lunchtime fun, fresh, and easy. With insulated compartments for hot and cold food, packing a healthy and delicious meal is simpler than ever. Free shipping on orders over $100!
• •Hello, Sunshine! From breezy dresses to protective sun hats, get them ready for sunny days and happy memories. Discover our new summer collection, handpicked from the finest European brands.
• •A little treat for you (and them!). For a limited time, enjoy 20% off our range of educational toys. Spark their imagination with high-quality, beautifully designed toys that make learning fun. Shop the sale now!
• •Elegance meets playfulness in this beautifully crafted dress from [European Brand Name]. Made from 100% organic cotton, it’s soft on their skin and designed to move with them, from birthday parties to playground fun. A special piece for those unforgettable moments.