Brand Tone

enthusiastic, playful, and reassuring

Brand Values

• •Fun and Adventure
• •Safety
• •Innovation and Quality
• •Imagination and Creativity
• •Family and Shared Experiences
• •Environmental Responsibility

Best Practices

• •Focus on "Fun" and "Adventure": Consistently use words that evoke excitement, joy, and exploration.
• •Highlight Safety Reassuringly: When mentioning safety features, do so in a way that builds parental confidence without instilling fear.
• •Use Playful and Engaging Language: Employ a vocabulary that resonates with both children's excitement and parents' desires for their children's happiness and development.
• •Show, Don't Just Tell: Utilize user-generated content and vivid descriptions of kids enjoying the products to showcase the fun and adventure.
• •Maintain Enthusiasm: Ensure that the overall energy of the copy is upbeat, positive, and reflects the thrill of the products.

Social Perception

Positive customer experiences; parental appreciation for safety and features

Copy Examples

• •Unleash a world of adventure! The Hyper GOGO Cruiser 12 Plus: where imagination meets the open (backyard) road. Safe, thrilling, and oh-so-cool!
• •More than just a ride, it's a memory in the making. Hyper GOGO: Sparking joy, one adventure at a time. #HyperGOGOFun #KidsOnWheels
• •Safety first, adventure always! With Hyper GOGO's smart app controls and durable design, you can relax while they explore. Ready for some worry-free fun?
• •Turn heads at the park! With vibrant colors, cool sound effects, and even a smokey exhaust, Hyper GOGO bikes are the ultimate ride for little trendsetters. #MiniChopper #ElectricRide
• •Built for endless adventures and boundless imagination. Hyper GOGO electric motorbikes – where every ride tells a new story. What will theirs be? #KidsAdventure #ImaginativePlay