Brand Tone

Aspirational, confident, exclusive, professional, and insider-savvy, speaking directly to sneakerheads and fashion-conscious consumers with a straightforward, cool, and authoritative language.

Brand Values

• •Authenticity
• •Exclusivity
• •Customer Trust and Service
• •Community Focus

Best Practices

• •Be confident, not arrogant: The copy should reflect authority and expertise in the sneaker world without alienating newcomers. Use direct and assured language, but keep it accessible.
• •Prioritize visual consistency: High-quality, clean, and uniform imagery is crucial. The visual language should match the premium nature of the products and the clean tone of the copy.
• •Leverage social proof: Continue to feature customer testimonials and user-generated content (with permission). This organically reinforces the core values of trust and authenticity.
• •Use industry language authentically: Use terms like "grails," "cop," "drop," and "deadstock" naturally within the copy. This shows the brand is a genuine part of the community it serves.
• •Maintain a 'less is more' approach: Keep captions and website text concise and to the point. The "hype" of the products speaks for itself; the copy should facilitate the discovery and purchase process efficiently and stylishly.

Social Perception

A reliable and essential hub for sneaker enthusiasts in Malta, perceived as a legitimate and trustworthy source for authentic, high-value, exclusive items. It is seen as a crucial part of the local fashion and sneaker culture, filling a market gap.

Copy Examples

• •The icon is back. The Air Jordan 1 'Lost & Found' lands at Hype MLT. Built on a story, crafted for the streets. Secure your piece of history. DM to purchase. #Jordan1 #HypeMLT #SneakerMalta #LostAndFound
• •The ultimate showdown. Which one defines your style? Vote now. Both available. Check the link in bio to cop.
• •Stop searching online. Malta's #1 source for exclusive sneakers is here. From Dunks to Jordans, every pair is 100% authentic and ready for you. Fast, reliable, local. Shop the collection at hypemlt.com.
• •Got grails you're ready to part with? Hype MLT offers a trusted, professional consignment service to get the best value for your collection. Fair, fast, and secure. Visit our 'SELL' page to learn more.
• •It's more than just a box. It's a promise. Every item that leaves our hands is verified for authenticity because we're part of the culture, not just observers. Trust the source. #HypeMLT #AuthenticityGuaranteed #Malta