Brand Tone

Creative & Innovative, Playful & Fun, Community-Oriented & Inclusive, Passionate & Enthusiastic, Modern & Stylish (with a touch of luxury)

Brand Values

• •Creativity and Innovation
• •Quality
• •Inclusivity and Diversity
• •Community Engagement
• •Nostalgia and Playfulness
• •Ethical Practices
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., playful, innovative, inclusive, enthusiastic, stylish), "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Embrace the "Hype" Factor: Use energetic, enthusiastic, and modern language. Incorporate relevant slang or cultural references judiciously where appropriate to connect with the "sneaker culture" and "snack culture" vibe, but ensure it remains inclusive.
• •Highlight Uniqueness and Innovation: Focus on what makes Hype Chocolate different – the unexpected flavors, artistic designs, and creative concepts. Use descriptive and imaginative language to convey this.
• •Showcase Community and Values: Weave in messages about inclusivity, community support, and ethical sourcing where relevant. Let the brand's passion for these values shine through authentically.
• •Be Visually Congruent: Ensure that the copy complements the highly visual nature of the brand. Use words that evoke the same excitement, artistry, and fun that the product images and store design convey. Maintain consistency across all platforms, from website to social media captions.

Social Perception

Positive and Exciting, Unique and Memorable, Community-Focused, More Than Just Chocolate, Premium/Artisanal

Copy Examples

• •Headline: Warning: May Cause Extreme Happiness. Our new [Flavor Name] bar is here! Body: We did it again. We took [Ingredient 1], mixed it with a dash of pure imagination and a whole lotta Hype. Get ready to treat your tastebuds to something ridiculously good. Grab yours before it's just a legend. #HypeChocolate #FlavorDrop
• •Headline: Not Your Grandma's Chocolate (Unless she's super cool). Body: At Hype Chocolate, we're rewriting the chocolate rulebook. From sneaker-shaped treats to flavors that'll make you say 'Whoa!', we're all about that sweet, sweet innovation. Come find your new obsession. Visit us in-store or at hypechocolate.com. #GetHyped #ArtisanalChocolate
• •Headline: Fuel Your Hype. Taste the Extraordinary. Body: Life's too short for boring chocolate. We're serving up handcrafted, small-batch goodness with a side of pure awesome. What crazy combo will you try today? Explore the collection at hypechocolate.com. #HypeChocolate #SmallBatchBigFlavour
• •Headline: More Than Just Sweet. It's a Vibe. Body: Inspired by sneaker culture, fueled by creativity, and made with love for our community. Hype Chocolate is where unique flavors and good times collide. Check out our latest collabs and community stories on [Social Media Link]. #ChocolateWithAStory #HypeCommunity
• •Headline: Dare to be Different. Eat Hype Chocolate. Body: Forget ordinary. Our chocolatiers are dreamers, and our bars are edible art. Ready for a flavor adventure that’s as unique as you are? Dive into the Hype at our store or online. P.S. Our sneaker chocs are fresh off the line! #BeHype #UniqueTreats