Brand Tone

Professional, Quality-Driven, and Reliable.

Brand Values

• •Quality & Food Safety
• •Tradition & Expertise
• •Innovation
• •Partnership
• •Accessibility

Best Practices

• •Lead with Quality: Always use language that reinforces premium quality. Words like "crafted," "authentic," "premium," "traditional recipe," and "finest ingredients" should be staples in the brand vocabulary.
• •Know Your Platform's Audience: Maintain the professional, partnership-focused tone on B2B channels like LinkedIn. On visual, consumer-facing platforms like Instagram, shift to a slightly warmer, more evocative tone that focuses on taste, enjoyment, and a shared love for good food.
• •Highlight Heritage and Innovation: Bridge the gap between the brand's 30-year history and its modern product development. For example, "A family recipe perfected for today's tastes" or "Combining decades of expertise with plant-based innovation."
• •Focus on Solutions and Benefits, Not Just Features: For B2B copy, explain how Hymor products solve a problem for a retailer (e.g., "Expand your vegan offerings with a trusted private label partner"). For B2C copy, describe the benefit to the consumer (e.g., "Create an effortless, delicious appetizer platter in minutes").
• •Maintain Visual and Textual Consistency: Ensure that the high-quality, clean, and appetizing look of the product photography is matched by clear, professional, and error-free copy. The visual and written elements should work together to communicate a single, unified message of quality.

Social Perception

Among business partners, Hymor is perceived as a credible and established supplier of fine foods, attractive for retailers due to its certifications and private label solutions. End consumers generally perceive Hymor products as high-quality delicatessen items, associating them with good taste and specialty quality, especially for Mediterranean foods like antipasti, hummus, and cheeses. The brand's vegan offerings are also recognized within that community.

Copy Examples

• •Your Partner for Premium Delicatessen. Quality, Reliability, and Innovation Since 1992.
• •Innovation meets tradition. We are proud to introduce our new plant-based Feta alternative, crafted with the same commitment to authentic Mediterranean flavor that has defined Hymor for over 30 years. Discover a private label solution that will delight your customers. #HymorFeinkost #VeganInnovation #PrivateLabel
• •Bring the taste of the Mediterranean to your table. Our classic antipasti are made for sharing. What's on your perfect platter? #Hymor #Feinkost #MediterraneanFood #Antipasti
• •Hymor Creamy Hummus with Tahini: Experience the authentic taste of the Mediterranean with this rich and velvety hummus. Made from a traditional recipe with premium chickpeas and smooth tahini, it's the perfect dip for pita bread, fresh vegetables, or as a flavorful spread for sandwiches. A commitment to quality you can taste in every bite.
• •Hymor: The Art of Fine Food.