Brand Tone

Passionate, Caring & Empathetic, Knowledgeable & Experienced, Quality-Conscious & Detail-Oriented, Positive & Inspiring, Professional & Clean

Brand Values

• •Horse Welfare
• •Joy
• •Knowledge
• •Inclusion
• •Quality & Functionality
• •Passion
• •Development & Participation

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Agneta Carlén's personal story and passion for horses. This authentic connection is a powerful asset.
• •Prioritize "Horse Welfare" in All Messaging: Ensure that the well-being, comfort, and respectful treatment of horses is a visible thread in all communication, reinforcing this core value.
• •Use Evocative, Positive Language: Reflect the brand value of "Joy" by using uplifting, warm, and inspiring words. Focus on the positive experiences Hyltarp products bring to both horses and their owners.
• •Educate and Share Knowledge: Align with the value of "Knowledge" by offering helpful insights, tips, and explanations in blog posts, social media, and product information, positioning the brand as an experienced resource.
• •Maintain Visual-Verbal Harmony: Ensure that the caring, high-quality, and passionate tone of the copy is consistently matched by professional, beautiful imagery of horses looking comfortable and content in Hyltarp products, as seen on their Instagram and website.

Social Perception

Hyltarp Sweden appears to be building a reputation as a specialized, high-quality provider for horse care, rooted in genuine passion and expertise. The association with Indexon suggests it's perceived as a promising brand with strong values. Their communication aims to connect with fellow horse lovers who prioritize the well-being and comfort of their animals. A significant challenge is the name collision with the IKEA "Hyltarp" sofa range.

Copy Examples

• •Headline: More Than a Rug. It's a Promise of Comfort. Body: At Hyltarp Sweden, we understand the silent language of horses. Our rugs, born from decades of passion and Swedish attention to detail, offer unparalleled fit and quality, ensuring your partner experiences pure joy and well-being, whatever the weather. Because their comfort is our calling.
• •Social Media Post: Peek behind the seams! 🧵✨ Every Hyltarp rug is crafted with carefully selected materials and a deep understanding of equine needs. From robust turnout rugs to cozy stable blankets, we pour our knowledge into every stitch. What's your horse's favorite way to relax? #HyltarpSweden #HorseWelfare #EquestrianLife #SwedishDesign
• •Product Description Snippet: Experience the Hyltarp difference. Our [Product Name] rug isn't just designed; it's *understood*. With an ergonomic cut that allows for freedom of movement and breathable, durable fabric, it’s a testament to our commitment: happy horses, happy riders. We believe in joy, right down to the last buckle.
• •About Us Excerpt: Founded by Agneta Carlén, Hyltarp Sweden is the culmination of a lifetime devoted to horses. We're not just a brand; we're a community built on shared knowledge, inclusivity, and an unwavering dedication to horse welfare. Join us in celebrating these magnificent animals.
• •Email Subject Line: Agneta's Notes: Ensuring Your Horse's Happiness This Season Email Snippet: As a fellow horse lover, I know that every detail matters when it comes to their care. That's why at Hyltarp, our core value of 'Knowledge' drives us to constantly refine our designs for the ultimate in comfort and protection...