Brand Tone

friendly, caring, and trustworthy

Brand Values

• •Safety: Prioritizing formulations that are non-toxic, alcohol-free, and gentle on the skin, making them suitable for children and frequent use.
• •Effectiveness: Ensuring products are effective in their purpose (e.g., killing germs).
• •Care & Comfort: Focusing on the user experience by creating products that are moisturizing and pleasantly scented, avoiding the harshness of some traditional hygiene products.
• •Trustworthiness: Highlighting attributes like "Made in USA" and past EPA registration (for their all-purpose cleaner) to build consumer confidence.
• •Family-Oriented: Products and messaging are often geared towards the needs of families and children.

Best Practices

• •Always Prioritize "Care" and "Safety": Every piece of copy should reflect the brand's commitment to gentle yet effective products that are safe for the whole family. Use words like "gentle," "caring," "safe," "nourishing," "protect."
• •Speak Directly to the User's Needs and Concerns: Acknowledge common pain points like dry skin from alcohol-based products and offer Hygiene Clean as the solution. Use "you" and "your family" to create a personal connection.
• •Maintain a Positive and Reassuring Voice: The tone should be optimistic and provide confidence in the product's effectiveness and gentleness. Avoid fear-mongering, but clearly state the protective benefits.
• •Highlight Key Differentiators Consistently: Repeatedly mention "alcohol-free," "moisturizing," "aloe-infused," "Made in USA," and "pleasant scents" as these are core to the brand's appeal.
• •Keep it Simple and Clear: Use straightforward language that is easy to understand, especially when explaining product benefits. The message should be accessible to everyone, reinforcing trustworthiness.

Social Perception

Customers who have used the products, particularly the hand sanitizers, generally have a positive perception. They value the gentle, non-drying, and moisturizing properties, along with the pleasant fragrances. The alcohol-free aspect is a significant draw. The brand likely appeals to consumers specifically seeking alcohol-free, moisturizing, and pleasantly scented hand hygiene options, especially parents with young children. Wider public recognition or media mentions seem limited.

Copy Examples

• •Headline: Gentle on Hands, Tough on Germs. Say Hello to Happy, Healthy Skin! Body: Tired of harsh sanitizers that dry out your hands? Hygiene Clean’s alcohol-free foaming sanitizer is lovingly made with aloe to moisturize while it protects. Keep your family safe and their hands soft. Made with care in the USA.
• •Headline: Clean Hands, Happy Kids, Worry-Free Parents. Body: Little hands explore a lot! Our kid-friendly, alcohol-free sanitizers come in fun scents they’ll love, and you’ll love the peace of mind knowing they’re protected without harsh chemicals. Gentle enough for even the most sensitive skin.
• •Headline: The Care Your Hands Deserve. Effective Protection, Zero Dryness. Body: Don’t choose between clean and comfortable. Hygiene Clean’s moisturizing foam hand sanitizer kills 99.9% of common germs while leaving your hands feeling soft and refreshed. Experience the difference care makes.
• •Headline: Made in the USA with Your Family's Wellbeing in Mind. Body: Trust Hygiene Clean for effective, gentle hand hygiene. Our alcohol-free formulas are proudly made in the USA, ensuring quality and care in every bottle. Because we believe what you put on your skin matters.
• •Headline: Goodbye Sticky Residue, Hello Lasting Freshness! Body: Enjoy the rich, foaming lather of Hygiene Clean hand soap and sanitizer. Our aloe-infused formulas cleanse effectively without that sticky feeling, leaving behind only soft, pleasantly scented hands.