Brand Tone

Edgy, Playful, Bold, and Counter-Cultural

Brand Values

• •Self-Expression and Individuality
• •Appreciation for the Misunderstood/Unique
• •Quality and Creativity
• •Artistic Integrity
• •Charitable Support
• •Connection with Niche Communities

Best Practices

• •Embrace the Edge: Don't shy away from playful irreverence and a bit of attitude. The name "Hyena Agenda" itself sets this expectation. Let this reflect in product names, descriptions, and social media interactions.
• •Champion the Underdog: Continuously highlight the theme of appreciating the misunderstood – whether it's hyenas or the unique individuals who wear the brand. This resonates with a counter-cultural appeal.
• •Authentic Artist Voice: Let the passion of the artist(s) shine through. Share insights into the design process, inspirations, and the brand's connection to its community and causes.
• •Visually Bold, Verbally Bold: Ensure the copy matches the energy of the oversized prints and high-contrast colors. Use strong verbs, vivid descriptions, and a confident, unapologetic tone.
• •Community-Centric Language (but be responsive): Use language that resonates with the target (furry/alternative) communities. Engage with their slang and in-jokes where appropriate, but crucially, ensure that if this tone is used in customer service, it's backed by actual, timely, and helpful responses to address recent negative perceptions. A playful tone falls flat if customer issues are ignored.

Social Perception

Positive (Historically and within niche), Concerns (Recent), Distinctive and Recognizable, Supportive of Artists

Copy Examples

• •Headline: Unleash Your Inner Hyena. Body: Tired of blending in? So are we. Hyena Agenda: Gear for the unapologetically different. Wear it loud.
• •Headline: Good Taste is Overrated. Character Isn't. Body: Our threads are for those who laugh in the face of the mundane. Join the Agenda. Redefine the pack.
• •Headline: They Call It an "Agenda." We Call It Style. Body: Rock designs born from a love of the wild, the weird, and the wonderfully misunderstood. High-contrast, high-impact, high-quality.
• •Headline: Not For The Faint of Heart (or the easily offended). Body: Hyena Agenda serves up bold art on quality gear. If you get it, you get it. If not, maybe stick to beige.
• •Headline: More Than Just Clothes. It's a Statement. Body: Crafted by artists who get it. For a community that lives it. Wear your wild. Support the pack (and actual hyenas too – we donate!).