Brand Tone

Adventurous & Outdoorsy, Friendly & Approachable, Quality-Conscious & Reliable, Eco-Conscious & Responsible, Inspirational & Uplifting

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Performance
• •Adventure & Outdoor Lifestyle
• •Community & Connection
• •Simplicity & Thoughtful Design
• •Health & Wellness

Best Practices

• •Lead with Adventure, Ground with Sustainability: Always weave in the call to explore and experience, but ensure the message of environmental responsibility is a consistent undercurrent. Phrases like "fuel your adventure" can be paired with "protect our playgrounds."
• •Emphasize Performance with Evocative Language: Instead of just stating "keeps drinks cold," use phrases like "icy cold refreshment for 24 hours, from the first sip to the last drop on your trail." Highlight the reliable TempShield™ insulation.
• •Foster Community through Inclusive Language: Use "we," "us," and "join us" to create a sense of belonging. Encourage user-generated content by asking questions and using hashtags like #HeyLetsGo or specific Singapore-focused ones.
• •Keep it Simple, Vibrant, and Positive: Reflect the product's design philosophy in the copy – clear, concise, and impactful. Use optimistic and energizing language that mirrors the vibrant colors of the flasks and the joy of outdoor experiences.
• •Highlight Quality and Durability with Confidence: Speak to the longevity and robust nature of the product ("built to last," "your trusted companion") to reinforce its value as a worthwhile investment and a sustainable choice over disposable alternatives.

Social Perception

Positive Customer Experiences, Eco-Conscious Choice, Premium & aspirational, Reliable Performance, Good Customer Service (local context), Comparisons with Competitors

Copy Examples

• •Headline: Your Adventure Starts Now. Our Planet Thanks You. Body: Grab your Hydro Flask and explore without limits. Durable, vibrant, and designed to keep your drinks perfect from sunrise to sunset – all while reducing single-use plastic. #HeyLetsGo #RefillForGood
• •Headline: Sip Sustainably. Live Vibrantly. Body: Every Hydro Flask is a commitment – to icy cold refreshment (up to 24 hrs!), steaming hot brews (up to 12 hrs!), and a healthier planet. Choose your color, choose your adventure.
• •Headline: Built for Your Journey. Kind to Our Earth. Body: From cityscapes to mountain peaks, trust Hydro Flask’s pro-grade stainless steel and innovative insulation to fuel your moments. Make the switch, make a difference.
• •Headline: More Than a Bottle. It's a Movement. Body: Join the Hydro Flask community in Singapore! We're dedicated to inspiring outdoor adventures and sustainable habits, one refill at a time. What’s in your Flask today? #HydroFlaskSG
• •Headline: Taste the Adventure, Not the Plastic. Body: With Hydro Flask, enjoy pure flavor thanks to our 18/8 pro-grade stainless steel. Keep your favorite drinks just the way you like them, wherever life takes you. Simple design, powerful performance.