Brand Tone

Adventurous & Active, Friendly & Approachable, Value-Conscious & Quality-Driven, Eco-Conscious & Health-Oriented, Stylish & Modern

Brand Values

• •Quality & Durability
• •Affordability & Value
• •Customer Satisfaction
• •Sustainability & Environmental Responsibility
• •Performance
• •Style & Personalization
• •Community & Mission-Driven

Best Practices

• •Focus on Adventure and Activity: Use active verbs and imagery that depicts movement, exploration, and an energetic lifestyle. Connect product use to experiences.
• •Highlight Value and Quality: Clearly communicate the benefits of durability, temperature retention, and high-quality materials, especially in relation to the affordable price point.
• •Maintain an Encouraging and Positive Voice: Be supportive and friendly in all communications, from social media replies to product descriptions. Foster a sense of community.
• •Emphasize Sustainability: Consistently weave in messages about eco-friendliness, the benefits of reusability over single-use plastics, and the brand's mission-driven initiatives.
• •Showcase Style with Substance: While highlighting the aesthetic appeal and color options, always tie it back to the product's performance and reliability.

Social Perception

Positive Overall, Good Value Alternative, Reliable, Customer-Focused, Ethical/Conscious Choice

Copy Examples

• •Fuel your adventures, not landfills. Hydro Cell keeps your water ice-cold for 24 hours, so you can conquer that trail or just your day. #HydroCell #AdventureReady #SustainableSipping
• •Style meets performance. Performance meets affordability. That's the Hydro Cell promise. Hydrate in style without breaking the bank. ✨ #EcoChic #HydroCellValue #StayHydrated
• •From mountain peaks to city streets, your Hydro Cell is built to last. Durable, dependable, and always the perfect temperature. What’s in your Hydro Cell today? #BuiltForLife #MyHydroCell #HotAndCold
• •Join the Hydro Cell mission! With every sip from our eco-friendly bottles, you're supporting vital water projects worldwide. Hydrate with purpose. 💧 #HydroCellCares #DrinkGoodDoGood #ReusableRevolution
• •Tired of lukewarm letdowns? Our ThermoCell™ insulation locks in temperature for hours. Hot coffee on your commute? Ice-cold water post-workout? We’ve got you. #TempLock #HydroCellTech #PerfectSip