Brand Tone

Elegant & Sophisticated, Welcoming & Friendly, Creative & Passionate, Classic & Timeless, Slightly Playful & Charming

Brand Values

• •Quality & Craftsmanship
• •Originality & Exclusivity
• •Creating a Beautiful & Welcoming Home
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction
• •Appreciation for Classic Design
• •Simple Pleasures & Slow Living

Best Practices

• •Embrace Elegant Whimsy: Combine sophisticated language (timeless, classic, Chinoiserie) with warmer, more inviting words (joy, smile, welcoming, happy). This reflects the blend of classic design with a personal, friendly touch.
• •Tell the Story of Craftsmanship: Consistently highlight the originality of designs (e.g., original watercolour artwork, designed by Kylie) and the quality of materials (natural linen, eco-friendly). This reinforces the value and exclusivity.
• •Focus on the Feeling: Connect products to the emotional benefit of creating a beautiful and comfortable home. Use aspirational language that inspires customers to love their home and enjoy everyday special moments.
• •Maintain a Personal Connection (especially in direct comms): When appropriate (like in email or social media replies), echo Kylie's warm and appreciative tone seen in Etsy responses. This humanizes the brand.
• •Visual-Verbal Harmony: Ensure the copy consistently reflects the visual aesthetic. If images are soft, classic, and floral, the language should evoke similar qualities, avoiding overly modern slang or overly casual phrasing. The keywords Grandmillennial, Chinoiserie, classic, and timeless should feel naturally integrated.

Social Perception

Highly Positive, Trusted, Associated with Specific Styles, Personal Touch, High-Quality Boutique

Copy Examples

• •Invite timeless elegance into your living space. Our [Product Name] cushion, adorned with original watercolour hydrangeas, is more than just a beautiful accent – it's a touch of handcrafted joy designed to make your home feel truly special. Lovingly made in Australia.
• •Dreaming of a home that tells your story? ✨ Our latest collection, inspired by classic Chinoiserie charm and the relaxed beauty of Grandmillennial style, is here to help you create a sanctuary you'll adore. Which piece speaks to you? #HydrangeaLaneHome #TimelessDesign #HomeDecorLove #AustralianMade
• •Hello [Customer Name], Discover the art of beautiful living. At Hydrangea Lane Home, we believe your home should be a haven of comfort and style. Our new [Collection Name] arrivals are thoughtfully designed with original patterns and the finest materials to bring a smile to your face every day. Explore the collection and find your new favourite piece. [Link]
• •From Kylie's design studio in a 1930s Queenslander home to yours, Hydrangea Lane Home is a celebration of slow living and simple everyday pleasures. We pour passion into every unique, Australian-made piece, hoping to inspire you to live beautifully and love the space you're in.
• •Refresh your haven with Hydrangea Lane Home. Discover exclusive designs, from charming floral tote bags to elegant table linens, all crafted with a passion for timeless style and a commitment to quality. Bring lasting beauty home today.