Brand Tone

Calming & Serene, Natural & Pure, Caring & Nurturing, Accessible & Everyday Luxury, Authentic & Transparent, Friendly & Approachable

Brand Values

• •Natural Purity: Commitment to 100% pure essential oils and all-natural ingredients, with no artificial fragrances.
• •Well-being & Self-Care: Promoting moments of joy, serenity, and balance in everyday life.
• •Quality & Craftsmanship: Products are consciously made, responsibly sourced, and handcrafted in the USA.
• •Accessibility: Making aromatherapy easy and convenient for everyone to integrate into their lifestyle.
• •Sustainability & Responsibility: Using eco-friendly ingredients and packaging with a commitment to the planet and people.
• •Transparency: Being open about their processes and ingredients.
• •Customer-centricity: Listening to end-users and aiming for helpful interactions.

Best Practices

• •Emphasize Calm and Serenity: Use words that evoke peace, tranquility, and relaxation (e.g., "unwind," "soothe," "sanctuary," "serene," "balance").
• •Highlight Natural Purity: Consistently mention "pure essential oils," "all-natural ingredients," and "no artificial fragrances" to reinforce the brand's commitment to quality and natural formulations.
• •Focus on the "Why" - Self-Care & Well-being: Frame product benefits around emotional and mental well-being. Explain how products help users create moments for themselves, de-stress, or uplift their mood.
• •Maintain an Authentic & Approachable Voice: Write in a clear, warm, and friendly manner. Share the "handcrafted" and "Made in the USA" aspects to build trust and a personal connection.
• •Integrate "Everyday Luxury/Accessibility": Position products as an easy and delightful part of the daily routine, rather than a rare indulgence. Use phrases like "elevate your everyday" or "simple self-care."

Social Perception

Positive, Trusted, Innovative, Giftable, Associated with Self-Care

Copy Examples

• •Headline: Elevate Your Everyday. Body: Transform your daily shower into a sanctuary of calm with hydraAROMATHERAPY. Our pure essential oil Shower Bursts® make self-care simple, one breath at a time. Discover your moment. #NaturalWellness #DailyRitual
• •Headline: Breathe In, Stress Out. Body: Feeling overwhelmed? Let the soothing power of lavender and bergamot in our Relax Shower Burst® melt your tension away. Handcrafted with 100% natural ingredients because your peace of mind matters. Find your calm. #PureAromatherapy #SelfCareJourney
• •Headline: From Our Hands to Your Home. Body: Crafted with care in Lexington, Kentucky, each hydraAROMATHERAPY product is a blend of nature's finest. We believe in quality, purity, and the simple joy of a beautiful scent. Experience the difference. #MadeInUSA #HandcraftedGoodness
• •Headline: More Than Just a Scent. It's a Moment. Body: Life gets busy. We make it easy to find those small pockets of peace. Our Essential Oil Roll-Ons are your portable companions for balance and serenity, wherever your day takes you. #MindfulMoments #AromatherapyOnTheGo
• •Headline: Good for You, Gentle on the Planet. Body: Indulge in the luxury of pure aromatherapy with a clear conscience. At hydraAROMATHERAPY, we're committed to eco-friendly ingredients and sustainable packaging, because caring for yourself shouldn't come at the Earth's expense. #EcoConsciousBeauty #SustainableSelfCare