Brand Tone

Innovative and Solution-Oriented, Safety-Conscious and Responsible, Adventurous and Empowering, Confident and Direct, Community-Focused

Brand Values

• •Safety First
• •Innovation
• •Quality and Durability
• •User Experience Enhancement
• •Passion for the Outdoors
• •Integrity and Transparency
• •Perseverance

Best Practices

• •Always Lead with Safety, Support with Adventure: While the adventurous aspect is appealing, the core reason for the product's existence is safety. Ensure this is foundational in messaging, then build the empowering, adventurous narrative around it.
• •Speak from Experience (The "Why"): Weave in the brand's origin story and the founders' passion authentically. This builds trust and differentiates the brand from purely commercial entities. Use language like "We believe..." or "Our mission began because..."
• •Highlight Innovation without Overly Technical Jargon: Explain the benefits of the design (thin, versatile, comfortable) clearly. Focus on how these innovations improve the user's experience and safety, rather than just listing features.
• •Use Strong, Confident, and Direct Language: Reflect the brand's belief in its product and its direct-to-consumer approach. Avoid hesitant or overly passive voice. Use active verbs and clear statements of benefit.
• •Foster a Sense of Community and Shared Passion: Encourage user interaction and feedback. Use inclusive language ("fellow adventurers," "our community") and share user-generated content when appropriate to reinforce that the brand is part of the water sports world it serves. Phrases like "Live Passionately & Adventure Frequently" can be a unifying call to action.

Social Perception

Problem-Solver, Lifesaving Potential, Premium and High-Quality, Innovative and Clever, Trustworthy

Copy Examples

• •Headline: Adventure Awaits. Safety Assured. The Wingman by Hyde. Body: Stop choosing between freedom and safety. The Wingman is engineered for peak performance and ultimate peace of mind, so you can push your limits on the water. Live passionately, adventure frequently.
• •Headline: Traditional Life Jackets Hold You Back. The Wingman Sets You Free. Body: Born from a mission to prevent a tragedy, the Wingman redefines water safety. Its sleek, minimalist design won't restrict your movement, only enhance your experience. USCG approved, adventurer trusted.
• •Headline: Your Water Adventures, Uninterrupted. Body: Focus on the thrill, not the gear. The Hyde Wingman offers life-saving protection that's so comfortable and low-profile, you'll forget it's there... until you need it. Explore with confidence.
• •Headline: We Cut Out the Middleman, Not the Quality. Body: The Wingman delivers revolutionary safety direct to you. By avoiding traditional retail markups, we invest more in innovation and pass the savings on, ensuring the best water safety device is also the best value.
• •Headline: Inspired by Necessity. Designed for Performance. Built for Life. Body: Every Wingman carries our commitment to water safety, born from a desire to protect. Experience the difference of a life jacket designed by watermen, for watermen. Join the Hyde community and help us shape the future of water safety.