Brand Tone

Expert and Authoritative, Passionate and Enthusiastic, Professional and Premium, Customer-Centric and Supportive, Educational and Informative

Brand Values

• •Uncompromising Quality
• •Authenticity
• •Expertise and Precision
• •Client Success and Partnership
• •Passion for Craft
• •Innovation and Adaptability
• •Striving for Excellence

Best Practices

• •Lead with Expertise and Precision: Consistently communicate with an authoritative, in-depth understanding of leather, Alcantara, and their applications. Use precise, industry-relevant language to underscore technical knowledge and attention to detail.
• •Infuse Authentic Passion: Allow genuine enthusiasm for premium materials, exquisite craftsmanship, and the transformative power of luxury interiors to permeate all communications. Share compelling narratives of client successes and the intrinsic beauty of the products.
• •Uphold a Premium, Professional Voice: Employ sophisticated and articulate language that mirrors the high-caliber nature of the products and clientele. Ensure all content is impeccably polished, conveying luxury, exclusivity, and meticulous care.
• •Be an Educational, Customer-Focused Resource: Position the brand as an invaluable partner and a source of expert knowledge. Offer practical insights, guidance, and solutions that empower clients to elevate their craft and achieve superior outcomes.
• •Consistently Embody Core Values: Ensure every piece of copy actively reinforces the brand's foundational principles: unparalleled quality, authenticity, innovation, client partnership, and the relentless pursuit of excellence. The "never compromise" philosophy should be a recurring theme.

Social Perception

High-End and Prestigious, Trusted Partner for Professionals, Knowledgeable Authority, Synonymous with Quality, Forward-Thinking

Copy Examples

• •Headline: Crafting Legacy: The Authentic Touch of Hydes OEM Leather. Body: For the artisan who accepts no substitutes. Hydes Leather delivers the world's finest OEM hides, precisely matching the prestige of legendary automotive marques. Partner with us for interiors that resonate with authenticity and unmatched quality. Discover your perfect hide.
• •Headline: Feel the Difference. Genuine Alcantara® – Exclusively via Hydes. Body: As North America's official Alcantara® Automotive distributor, we provide direct access to Italy's pinnacle of luxury and performance material. Sophisticated, resilient, and undeniably elite – elevate your next project to an icon of design. Envision the extraordinary.
• •Headline: Your Vision. Our Materials. Award-Winning Results, Together. Body: Hydes Leather is more than a supplier; we are your dedicated ally in achieving unparalleled interior excellence. With a palette of over 1500 colors and expert guidance, we empower you to realize your most ambitious designs. Let's sculpt your next triumph.
• •Headline: The Soul of the Machine: Perfected by Hydes Leather. Body: From sourcing elusive vintage grains to mastering custom color creation, our foundation is an unwavering passion for leather and precision. We appreciate the nuances that distinguish a merely good interior from a truly breathtaking one. Experience the Hydes standard.
• •Headline: Driven by Passion. Distinguished by Quality. Destined for Excellence. Body: For the visionaries, the masters of craft, those who understand an interior is an immersive experience. Hydes Leather provides world-class materials and expert partnership to ignite your passion and achieve stunning, memorable results. Never compromise your artistry.