Tono de Marca

Confident & Authentic, Rugged & Reliable, Iconic & Timeless, Engaging & Community-Focused, Slightly Edgy & Independent, Nostalgic

Valores de Marca

• •Durability & Quality
• •Heritage & Tradition
• •Reliability & Dependability
• •Individuality & Self-Expression
• •Community & Connection
• •Authenticity

Mejores Prácticas

• •Embrace the Heritage, but Speak to Today: Acknowledge Zippo's rich history and iconic status while ensuring the language is relatable and engaging for contemporary audiences, including younger demographics.
• •Highlight Durability and Reliability Consistently: The "It Works Or We Fix It Free.™" promise and the lighter's robust nature should be recurring themes, reinforcing trust and value.
• •Use Confident, Direct, and Unapologetic Language: Reflect the ruggedness and no-nonsense quality of the product. Avoid overly frilly or hesitant wording.
• •Foster a Sense of Community and Shared Experience: Encourage user-generated content, tell stories (both the brand's and users'), and use inclusive language that makes customers feel part of the Zippo family.
• •Infuse Individuality and Authenticity: Showcase the diverse range of designs as a means of self-expression. Maintain an authentic voice that resonates with the brand's core values, avoiding anything that feels disingenuous or overly corporate.

Percepción Social

Highly Respected for Quality and Durability, Iconic American Brand, Collectible Item, Reliable Tool, Symbol of Personal Style/Statement, Trusted, In Canada, Hyde's Distribution is recognized by those seeking repairs or official products as the go-to entity.

Ejemplos de Copy

• •Headline: Built for Life. Guaranteed. Body: Like you, it’s got stories to tell. Your Zippo isn’t just a lighter; it’s a companion through every adventure. And with our lifetime guarantee, it’s a flame that will never die. #ZippoForLife #ReliableFlame
• •Headline: Windproof. World-Proof. You-Proof. Body: From mountain peaks to city streets, your Zippo stands firm. Engineered for the elements, designed for your journey. What story will yours ignite today? #ZippoAdventure #IconicDesign
• •Headline: More Than a Flame. It's a Legacy. Body: Since 1932, Zippo has been the spark for countless moments. Own a piece of history, make it part of your story. Durable. Dependable. Distinctly Zippo. Available in Canada through hydes-distribution.myshopify.com. #ZippoHeritage #MadeToLast
• •Headline: Your Style. Your Spark. Your Zippo. Body: With endless designs, find the Zippo that’s undeniably you. From classic chrome to bold graphics, express yourself with the iconic click. #MyZippo #SelfExpression
• •Headline: The Original. Still the Best. We Fix It Free. Body: Why settle for less? Zippo’s quality is legendary, and our commitment is for life. If it ever stops working, we fix it. No questions. That’s the Zippo promise. Canadian repairs via Hydes Distribution. #ZippoQuality #LifetimeGuarantee