Brand Tone

friendly, vibrant, and empowering

Brand Values

• •Self-Expression
• •Functionality and Style
• •Quality
• •Empowerment

Best Practices

• •Maintain a Vibrant and Positive Tone: Always use energetic and uplifting language. Words like "vibrant," "happy," "bold," and "confident" should be staples in your vocabulary.
• •Emphasize Both Style and Function: In every piece of copy, strike a balance between highlighting the bag's fashionable appearance and its practical benefits, such as durability and spaciousness.
• •Tell the Brand Story: Regularly weave in the story of Merel and Wout's inspiration. This personal touch builds a stronger connection with the audience and reinforces the brand's authenticity.
• •Engage with Your Community: Use questions and calls to action that encourage interaction. On social media, respond to comments and messages in the brand's friendly and approachable tone.
• •Be Consistent Across All Platforms: Whether it's a product description on the website, a quick TikTok video, or an Instagram story, the tone and core message should remain consistent to build a strong, recognizable brand identity.

Social Perception

modern and stylish brand catering to women who value both aesthetics and practicality. The focus on bright colors and trendy designs positions them as a fashionable choice for everyday accessories. The brand's origin story adds a layer of authenticity and relatability.

Copy Examples

• •Color your world, one accessory at a time. 🎨 Our Jacquard Aqua Pearl backpack isn't just a bag; it's a statement. Designed to carry your essentials and elevate your style. #HoydeBags #ExpressYourself #ColorfulConfidence
• •Tired of blending in? Stand out with a Høyde bag! ✨ From busy workdays to weekend adventures, our stylish and functional backpacks are designed for the modern woman. Shop the collection now and find your perfect match!
• •(Video shows a person easily fitting a laptop, notebook, water bottle, and other items into a Høyde backpack) Think you can't have it all? Think again! Our Høyde backpack: stylish, spacious, and ready for anything. 😉 #whatsinmybag #backpackgoals #hoydebags
• •Your Daily Dose of Happy. Discover our new collection of vibrant backpacks and accessories designed to make you smile.
• •Hey [Customer Name], why settle for boring? Bring some color to your everyday with our Puffy Collection. Lightweight, durable, and oh-so-chic. Perfect for your laptop, your lunch, and all your little extras. Click to explore!