Brand Tone

Elegant, serene, and aspirational, conveying understated luxury and effortless style.

Brand Values

• •Simplicity and Minimalism
• •Femininity
• •Quality and Craftsmanship
• •Joy and Everyday Elegance
• •Direct-to-Consumer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the key elements of your brand's tone, including keywords, sentence structure, and the emotions you want to evoke. This ensures everyone writing for the brand is on the same page.
• •Use a Consistent Vocabulary: Stick to a set of words that reflect your brand's values. For Hyda, this would include words like "minimal," "elegant," "timeless," "simple," "feminine," and "effortless."
• •Tell a Story: Frame your products within a narrative. Instead of just listing features, describe how the jewelry fits into the customer's life and the feeling it will bring them. Successful brands often communicate a compelling brand story.
• •Maintain a Consistent Visual Identity: The tone of your copy should be mirrored in your visual content. Hyda does this well by using clean, bright, and minimalist photography that reinforces their brand message.
• •Listen to Your Audience: While maintaining your brand's core identity, pay attention to how your customers talk about your products. This can provide valuable insights and help you refine your tone to better resonate with your target audience. Utilizing qualitative feedback is crucial for understanding your impact.

Social Perception

Aims to be perceived as a chic and desirable brand for women who appreciate minimalist aesthetics, though conclusive analysis is limited due to scarce verified customer reviews.

Copy Examples

• •Introducing The Solstice Collection. Inspired by the quiet beauty of a summer morning, each piece is designed to be a simple, yet radiant, addition to your everyday story. Discover your new timeless favorite.
• •Elegance in the palm of your hand. Our sterling silver pieces are crafted for the moments you’ll want to remember. #HydaJewelry #MinimalistStyle
• •Your search for the perfect everyday necklace is over. At Hyda, we believe in the power of simplicity. Our jewelry is designed in the South of France to bring a touch of effortless elegance to your look. Shop now and enjoy free shipping.
• •The 'Elara' bracelet: A delicate chain of sterling silver that rests gently on your wrist. A subtle statement of grace and femininity, designed to be worn alone or layered for a personal touch. The perfect piece to elevate your daily wardrobe.
• •A Little Sparkle for Your Week. At Hyda, we create jewelry for the woman who finds beauty in simplicity. Treat yourself or someone special to a piece from our collection and be reminded of the joy in the everyday. Explore our bestsellers.