Brand Tone

Sophisticated & Elegant, Innovative & Unique, Playful & Personable, Aspirational & Lifestyle-focused, Simple & Practical

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Elegance & Aesthetic Appeal
• •Simplicity & Functionality
• •Well-being & Atmosphere
• •Sustainability (implied)

Best Practices

• •Emphasize Effortless Elegance: Use language that conveys sophistication and luxury, but also simplicity and ease of use. Words like "effortless," "simple," "sleek," "refined," "luxurious," "iconic," and "innovative" should be common.
• •Highlight the Unique Design and Function: Continuously reinforce the novelty and practicality of the hourglass diffuser (no cords, no reeds, just turn it over). This is a key differentiator.
• •Inject Personality through Scent Storytelling: When describing individual fragrances, lean into the playful and evocative names (e.g., "Cheeky Rose," "Sassy Grass") and connect them to moods, personalities, or desired atmospheres, as seen in the "Founder's Picks."
• •Focus on the Sensory Experience and Lifestyle: Describe how Hyascent transforms a space and enhances well-being. Use evocative language that appeals to the senses and aspirational desires for a beautiful, well-scented home.
• •Maintain a Confident and Quality-Centric Voice: Convey the premium nature of the product through confident assertions about its craftsmanship, French-formulated oils, US assembly, and lasting design. Avoid overly casual or slang terms that might detract from the luxury positioning.

Social Perception

Hyascent is generally perceived as a luxury, high-quality, and innovative home fragrance solution, with a unique and aesthetically pleasing design. However, some customers have concerns about the price point, scent diffusion, and customer service.

Copy Examples

• •Headline: Elevate Your Everyday. Simply. Beautifully. Body: Introducing Hyascent. The award-winning hourglass diffuser that transforms your space with exquisite French-formulated fragrances. No cords, no reeds, just pure, effortless elegance. Turn over a new scent.™
• •Headline: Scent Your Sanctuary. Body: Discover the art of intentional living with Hyascent. Our innovative diffusers, crafted from fine wood and glass, release captivating aromas with a simple turn. Curate your home's ambiance with scents designed to inspire and delight.
• •Headline: More Than Fragrance. It's an Experience. Body: Hyascent is where iconic design meets ingenious function. Hand-assembled in the USA, our patented hourglass diffusers offer a lifetime of sophisticated scent. Choose your signature from our playfully named, exquisitely crafted fragrances.
• •Headline: The Gift of Lasting Ambiance. Body: Looking for a truly unique and luxurious gift? Hyascent offers an unforgettable sensory journey. Beautifully designed, simple to use, and filled with captivating scents. It's the perfect way to show you care.
• •Headline: Turn. Breathe. Transform. Body: Experience the Hyascent difference. Our unique hourglass diffuser doesn't just scent your room—it becomes a mindful moment, a beautiful ritual. Sustainable, refillable, and effortlessly chic. Find your perfect fragrance today.