Brand Tone

approachable, enthusiastic, and value-oriented

Brand Values

• •Authenticity
• •Accessibility & Affordability
• •Trend-Focused
• •Customer Guidance

Best Practices

• •Maintain an Enthusiastic and Positive Tone: Always use upbeat and encouraging language. Emojis, when used appropriately, can enhance this friendly tone.
• •Lead with Value: Clearly communicate the benefits to the customer in every post, whether it's a discount, a new product's key feature, or a helpful tip.
• •Incorporate "Insider" Language: Use terms common in the beauty community like "holy grail," "glass skin," and "BOGO" to show that the brand is knowledgeable and part of the culture.
• •Encourage Interaction: Ask questions and include calls-to-action in your captions to foster a sense of community and increase engagement.
• •Be Clear and Direct: While the tone is friendly, ensure that promotional details, product information, and instructions are easy to understand. Clarity builds trust.

Social Perception

The public perception of HYAKU Beauty & Living is that of an emerging online retailer for Asian beauty products in Canada. Potential customers are attracted by the product selection, particularly for specific Japanese and Korean brands. However, the brand is still in the process of building a strong and trusted reputation, as indicated by queries on platforms like Reddit about its legitimacy. The overall perception is positive but requires more widespread brand recognition and customer reviews to solidify.

Copy Examples

• •✨ Your new holy grail has arrived! ✨ Discover the secret to glass skin with the latest from [Brand Name]. This viral serum is finally here to give you that coveted glow. Tap to shop and get ready to transform your routine! #HyakuBeauty #KBeauty
• •🚨 BOGO ALERT! 🚨 Don't walk, run! For a limited time, buy one of our best-selling AHC sunscreens and get one FREE. Stock up on your favorite sun protection or share with a friend. Your skin will thank you! 😉 #HyakuLiving #SunscreenSale
• •Ever wondered about the 10-step Korean skincare routine? 🤔 We're breaking it down for you! From double cleansing to the perfect moisturizer, learn how to achieve your best skin ever. Read our latest blog post link in bio! #JBeauty #SkincareTips
• •We LOVE seeing how you use your HYAKU goodies! 😍 @[Username] is getting that perfect weekend glow with her [Product Name]. Tag us in your photos for a chance to be featured! #HyakuCommunity #BeautyHaul
• •Sunday self-care sponsored by HYAKU. 🌿 Light a candle, put on a face mask, and unwind. Our collection of lifestyle essentials is here to help you create your perfect sanctuary. What are your self-care go-to's? #SelfCareSunday #AsianBeauty