Brand Tone

Reassuring and Trust-Inspiring, Customer-Focused and Appreciative, Accessible and Straightforward, Enthusiastic (from customer perspective)

Brand Values

• •Customer Satisfaction
• •Convenience
• •Quality
• •Trustworthiness
• •Variety/Range

Best Practices

• •Always Prioritize Clarity and Simplicity: Use straightforward language that is easy for everyone to understand. Avoid jargon or overly complex sentences. Your message should be direct and to the point, reflecting the "Todo es muy claro y seguro" vibe.
• •Reinforce Trust at Every Opportunity: Consistently use phrases that build confidence, such as "satisfaction guaranteed," "secure payment," "quality tested," or highlight positive customer experiences (ethically).
• •Speak the Customer's Language (Literally and Figuratively): Since the target is Peru, ensure all copy is in natural, fluent Spanish (as it currently is). Also, address common customer concerns directly, like shipping costs and payment security, showing you understand their needs.
• •Maintain a Helpful and Approachable Voice: Whether it's product descriptions, FAQs, or customer service interactions, the tone should always be helpful, friendly, and supportive. Imagine you are assisting a friend.
• •Showcase Customer Happiness (Authentically): Continue using customer testimonials, but consider diversifying how they are presented (e.g., short video clips if possible, or quotes on product pages). Ensure the language used in introducing these testimonials matches the overall reassuring and customer-focused brand tone.

Social Perception

Positive (according to internal reviews), Limited External Visibility

Copy Examples

• •Headline: Your Everyday Needs, Delivered Free & Securely. Body: At Gratti Perú, find everything you're looking for with the peace of mind of cash on delivery and our satisfaction guarantee. Quality products, just a click away.
• •Headline: Shop Smart, Shop Happy with Gratti Perú! Body: Discover a wide variety of quality products at unbeatable prices. We make online shopping easy, fast, and reliable – just ask our happy customers!
• •Headline: Quality You Can Trust, Service You'll Love. Body: From browsing to unboxing, Gratti Perú is committed to your satisfaction. Enjoy free shipping and the convenience of paying when you receive your order.
• •Headline: Gratti Perú: Making Your Online Shopping Worry-Free. Body: Why wait? Get your favorite products delivered right to your door with free shipping. Plus, our cash on delivery option means you only pay when you're happy.
• •Headline: The Best of Peru, Brought to You by Gratti. Body: Experience the joy of easy online shopping with Gratti Perú. Great products, excellent service, and our promise of satisfaction, every time.