Brand Tone

The overall tone is a blend of professional expertise in protection and a deep understanding and celebration of the fighter's spirit. It's confident, supportive, and slightly edgy/cool due to the association with combat sports and custom designs.

Brand Values

• •Protection & Safety
• •Performance
• •Customization & Individuality (Style)
• •Quality
• •Resilience & Determination
• •Empowerment
• •Community

Best Practices

• •Speak Their Language: Use terminology and references that resonate with fighters and athletes in combat sports (e.g., "in the cage," "on the mat," "championship rounds"). Show understanding of their needs and culture.
• •Balance Protection with Personality: While safety and quality are paramount for mouthguards, always highlight the unique customization and style aspect that sets Smile of Fighters apart.
• •Showcase, Don't Just Tell: Use high-quality visuals (photos, videos) of the mouthguards, especially custom designs and athletes using them. TikTok is a great platform for this.
• •Leverage Social Proof: Continue to highlight endorsements from athletes and positive customer testimonials. This builds trust and aspiration.
• •Maintain a Consistent Voice of Empowerment: Whether talking about mouthguards or apparel, the underlying message should be about empowering the individual, celebrating their strength, and supporting their journey as a "fighter" (in sport or life).

Social Perception

Likely perceived as a high-quality, reliable provider of essential protective gear that also allows for personal expression. The endorsements from professional fighters significantly boost their credibility and appeal within the target demographic.

Copy Examples

• •Headline (Website/Social Media for Mouthguards): "Your Fight. Your Style. Ultimate Protection. Smile of Fighters Custom Mouthguards – Crafted in Lyon, Trusted by Champions."
• •Product Description (Custom Mouthguard): "Don't just protect your smile, express it. Our custom-molded mouthguards offer superior defense and unparalleled comfort, designed by you, for you. Made with high-grade EVA, because every fighter deserves the best. What will your smile say?"
• •Social Media Post (TikTok/Instagram - showing a new design): "Fresh out of the lab! 🔥 This [mention design feature, e.g., 'gold-infused'] masterpiece is ready to hit the ring. At Smile of Fighters, we blend art with armor. Tag a warrior who needs this level of custom! #SmileOfFighters #CustomMouthguard #MMA #Boxing #FightGear #MadeInFrance"
• •Apparel Tagline/Short Copy: "Wear Your Warrior. Smile of Fighters apparel – resilience woven in every thread. For the fight within and the battles ahead."
• •Email Subject Line (to existing customers/leads): "Protect Your Edge: New Designs & Pro Insights from Smile of Fighters."