Brand Tone

Problem-Solution Oriented, Benefit-Driven, Enthusiastic and Direct, Value-Conscious, Reassuring

Brand Values

• •Quality
• •Fair Pricing
• •Customer Experience/Service
• •Security
• •Innovation/Modernity
• •Practicality/Convenience

Best Practices

• •Use exclamation points sparingly to maintain enthusiasm without sounding overly promotional.
• •Focus on the benefits a product provides to the customer rather than just listing features.
• •Incorporate power words that evoke emotion and a sense of urgency (e.g., 'Transform,' 'Discover,' 'Effortless').
• •Use direct address to create a personal connection with the customer (e.g., 'You deserve,' 'Imagine').
• •Maintain a balance between Spanish and Portuguese, targeting the correct audience in each description.

Social Perception

Rayozap aims to be perceived as a reliable source of quality, fairly priced, and innovative products, backed by good customer service. They project an image of a growing company with a significant number of past sales.

Copy Examples

• •¡Transforme sua rotina de cozinha com a Mini picadora portatil recarregável! Diga adeus às lágrimas ao cortar cebola.
• •Alisado Profesional en Casa. Consigue un cabello liso y brillante en minutos.
• •HYDROFLEX MASTER - GRIFO DE BAÑO CON VALVULA DOBLE. Ahorra agua y dinero sin sacrificar el estilo.
• •Cama Original Antiestrés Para Perros. Dale a tu mejor amigo el descanso que se merece. En oferta por tiempo limitado!
• •SecaPro™ | Secador De Zapatos Eléctrico. Dile adiós a los zapatos húmedos y malos olores. Más de 250,000 personas lo han probado!