Brand Tone

Informative & Educational, Natural & Holistic, Caring & Nurturing, Professional yet Approachable, Calm & Serene

Brand Values

• •Quality & Purity
• •Well-being
• •Education & Responsibility
• •Natural Living
• •Customer Focus

Best Practices

• •Emphasize Natural & Pure: Consistently use words like natural, pure, organic (if applicable), plant-based, and holistic to reinforce the brand's core identity. Avoid overly chemical or synthetic-sounding terms.
• •Educate and Inform: Frame copy not just to sell, but to also provide value through information. Explain the benefits and uses of products in a clear, accessible way, positioning the brand as a knowledgeable resource.
• •Use a Caring and Empathetic Voice: Write as if you are genuinely concerned for the customer's well-being. Use gentle, supportive language. Phrases like discover your balance, nurture your well-being, or find your calm can be effective.
• •Maintain Clarity and Professionalism: While being caring and natural, ensure the copy is well-written, grammatically correct, and professional. This builds trust and credibility, especially when dealing with products related to health and wellness.
• •Evoke Sensory Experiences: Aromatherapy is all about scent and sensation. Use descriptive language that appeals to the senses – uplifting citrus notes, calming floral aroma, warm, woody undertones – to help customers imagine the experience of using the products.

Social Perception

The perception is likely shaped by the user experience on their website, product quality, and customer service. The general perception of aromatherapy in Chile seems positive, with studies noting its use for well-being. This could indirectly benefit aromaessence.cl if they are perceived as a trustworthy provider in this space.

Copy Examples

• •Rediscover tranquility with our Serenity Blend. Crafted from 100% pure essential oils of lavender, chamomile, and bergamot, this natural elixir gently soothes the mind and calms the spirit. Add a few drops to your diffuser or a warm bath to create your personal oasis of peace. Embrace the natural path to a more relaxed you.
• •Did you know? Peppermint essential oil isn't just refreshing, it can also help enhance focus and mental clarity. A drop on a handkerchief or in your diffuser can be a wonderful natural aid during study or work. Learn more about the power of pure essences on our blog! #AromaEssence #NaturalWellbeing #EssentialOils #FocusNaturally
• •Unlock the secrets of aromatherapy. Join our introductory workshop and learn how to safely and effectively use essential oils to enhance your daily well-being. Empower yourself with nature's wisdom. Limited spots available – sign up today for a journey into natural healing.
• •At Aroma Essence, we believe in the gentle power of nature. That's why we're committed to sourcing only the purest, highest-quality essential oils and natural ingredients for you and your family. Your well-being is at the heart of everything we do. Explore our new arrivals dedicated to natural vitality.
• •Born from a passion for holistic well-being and the incredible benefits of nature's essences, Aroma Essence is more than just a store – it's a companion on your journey to a more balanced and vibrant life. We meticulously select each product, ensuring purity and efficacy, so you can confidently embrace the art of aromatherapy.