Brand Tone

Caring, Empathetic, Family-Oriented, Trustworthy, Solution-Oriented, Innovative, Promotional, Value-Driven, Supportive, Empowering

Brand Values

• •Well-being
• •Problem-Solving
• •Customer Care
• •Quality & Value
• •Family & Trust
• •Authenticity & Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (caring, empathetic, solution-oriented), core values, personality traits, and preferred vocabulary. Share this with everyone creating content.
• •Focus on "Problem/Solution" with Empathy: Frame product descriptions and marketing messages around understanding the customer's pain points and clearly presenting the product as a beneficial solution, infused with a caring perspective.
• •Incorporate the "Family" and "Generational" Aspect Subtly: Weave in the story of the brand's origins where appropriate to build trust and a sense of heritage and care, without overdoing it.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQs) matches the tone on social media posts, email marketing, and customer service interactions, whether in Spanish or English.
• •Train Customer Support to Reflect Brand Values: Equip the support team with guidelines to communicate with the established caring, supportive, and problem-solving tone, making customers feel valued and understood.

Social Perception

A caring, family-run business offering practical and wellness-oriented products, as well as fashion. Aims to project an image of trust and support, though technical issues on the website could negatively impact perception.

Copy Examples

• •Headline: Step into Comfort, Step into Life. Body: Tired of foot pain holding you back? Our innovative orthopedic shoes are designed by generations of care to bring you relief and help you live life to the fullest. Discover solutions for well-being at Tienda Nexo. Call to Action: Shop Comfort Now & Save 20%!
• •Headline: Your Family's Well-being, Our Family's Promise. Body: At Tienda Nexo, we're a family dedicated to yours. Find innovative products that solve everyday problems and enhance your comfort and health. Quality you can trust, at prices you'll love. Call to Action: Explore Our Wellness Collection.
• •Headline: Unlock Confidence, Effortlessly. Body: Discover fashion that feels as good as it looks. Our collection celebrates your unique style, offering comfort and elegance in every piece. Shine with Tienda Nexo. Call to Action: Find Your Perfect Outfit Today!
• •Headline: Innovative Solutions for a Happier You. Body: From daily discomforts to enhancing your lifestyle, Tienda Nexo offers a curated selection of products designed with your needs in mind. Experience the difference quality and care can make. Call to Action: Discover What's New.
• •Headline: Great Finds, Great Prices, Great Care. Body: We believe everyone deserves to feel their best. That's why we offer top-quality, problem-solving products with excellent discounts and the support of our dedicated team. Join the Tienda Nexo family! Call to Action: Get Exclusive Offers!