Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Educational & Informative, Caring & Compassionate, Resilient & Hopeful, Community-Focused

Brand Values

• •Animal Welfare
• •Conservation
• •Education
• •Passion
• •Community & Legacy
• •Creating Memorable Experiences
• •Dedication & Hard Work

Best Practices

• •Always Lead with Passion: Let the genuine love for the animals and conservation shine through in every piece of communication. Use enthusiastic and evocative language.
• •Be Welcoming and Inclusive: Address the audience in a friendly, approachable manner. Make them feel like part of the Huxley's community. Avoid overly formal or technical jargon unless explaining specific concepts clearly.
• •Educate and Inspire: Weave in interesting facts and conservation messages naturally. Aim to not just inform but also to inspire awe and a desire to protect wildlife.
• •Highlight the "Up-Close" and Personal: Emphasize the unique, interactive experiences that Huxley's offers. Use descriptive language that helps people imagine being there.
• •Maintain Authenticity and Transparency: Share stories of the animals, the team, the founder's legacy, and even challenges (like fundraising efforts) honestly. This builds trust and deepens the connection with the audience.

Social Perception

A Hidden Gem, Highly Recommended for Families and Enthusiasts, Passionate and Knowledgeable Staff, Exceptional Animal Encounters, Committed to Conservation and Education, A Place with a Heart, Valued Local Asset

Copy Examples

• •Headline: Feel the Wonder. Connect with Nature. Body: Step into a world where majestic birds of prey soar and ancient reptiles fascinate. At Huxley's, we're more than just a centre; we're a family passionate about sharing the incredible stories of our animals and the vital importance of their conservation. Join us for an unforgettable day of discovery and up-close encounters. (Tone: Passionate, Friendly, Educational)
• •Headline: Julian's Dream, Our Continued Passion: Support Huxley's Legacy. Body: Founded on a love for birds and a vision for a beautiful sanctuary, Huxley's continues to thrive thanks to dedicated hearts like yours. As a newly registered charity, your visit or donation directly supports the care of our incredible animals and our conservation efforts. Help us keep the legacy alive for generations to come! (Tone: Passionate, Caring, Community-Focused, Resilient)
• •Headline: Little Hands, Big Discoveries! Unforgettable School Trips & Family Adventures. Body: Spark curiosity and inspire a love for wildlife! Our educational programs and interactive experiences are designed to amaze and teach. From meeting our wise owls to witnessing the power of a falcon's flight, Huxley's offers a unique learning environment in the heart of our award-winning gardens. (Tone: Educational, Friendly, Enthusiastic)
• •Headline: More Than Just a Day Out – It’s an Experience That Stays With You. Body: Hear the rustle of feathers, feel the thrill of a bird landing on your glove, and learn directly from the passionate team who care for these magnificent creatures. Huxley's offers intimate experiences that forge a real connection with the natural world. Book your encounter today and create memories that soar. (Tone: Passionate, Experiential, Approachable)
• •Headline: Our Birds, Our Passion, Our Promise: Conservation in Action. Body: Every visit to Huxley's supports our vital work in bird of prey conservation and rehabilitation. We're dedicated to protecting these incredible species and educating our community about how we can all make a difference. Learn about our projects and meet the ambassadors of the avian world! (Tone: Caring, Educational, Passionate, Committed)