Brand Tone

Fun, playful, and humorous, fashionable and on-trend, quality and functionality.

Brand Values

• •Fun and Joy
• •Quality and Functionality
• •Community and Giving Back
• •Celebrating Pets
• •Safety

Best Practices

• •Embrace Playful Language: Use puns, witty remarks, and a generally lighthearted and enthusiastic voice in all communications.
• •Highlight the "Fun" Factor: Consistently emphasize the joy and entertainment your products bring to both pets and their owners.
• •Show, Don't Just Tell, Quality: While keeping the tone fun, subtly weave in mentions of durability, quality materials, and functional design.
• •Spotlight Community Impact: Regularly share stories and updates about the Huxley & Kent Rescue Fund and the charities supported to reinforce the brand's compassionate side.
• •Visual Consistency: Ensure that imagery and videos on the website and social media reflect the fun, fashionable, and high-quality nature of the products, often showcasing pets enjoying them.

Social Perception

Positive for fun and design, appreciation for charity, mixed on durability/interest for some products, retailer focused, recognized.

Copy Examples

• •Unleash the fun! Our new [Product Name] is designed for tail-wagging, purr-inducing good times. Because life's too short for boring toys!
• •Spotted: Your pet, looking paw-sitively adorable in our latest [Accessory Name]. Get ready for a flood of compliments (and photo ops!).
• •Birthdays, holidays, or just because it's Tuesday – there's always a reason to celebrate your furry best friend! Our [Celebration Product] makes every moment memorable.
• •Not all heroes wear capes... some wear Huxley & Kent! Plus, every purchase helps support amazing animal rescue organizations. Look good, do good.
• •Tired of toys that last five minutes? We get it. That's why our [Durable Product Name] is built for serious playtime, combining fun designs with the toughness your pet deserves.