Brand Tone

sincere, passionate, creative, ethical, and conscious

Brand Values

• •Artistic Integrity and Passion
• •Sustainability and Eco-consciousness
• •Ethical Production
• •Supporting Small Business and Independent Art
• •Quality over Quantity
• •Bringing Joy and Inspiration

Best Practices

• •Always connect the product back to the original, hand-painted watercolor art. Use words like "canvas," "gallery," "masterpiece," and "original art" to reinforce this connection.
• •Describe products in a way that evokes feeling and beauty. Instead of just "durable luggage," use phrases like "your stylish companion for every adventure." Talk about how the designs can "transform a space" or "bring joy."
• •In product descriptions, about pages, and social posts, regularly mention your commitment to ethical production, sustainability, and supporting independent art. This reinforces the brand's identity beyond just the products themselves.
• •Periodically retell the story of how the brand started. This personal narrative is a powerful tool for creating a connection with the audience and differentiates the brand from larger, more impersonal companies.
• •In customer interactions, reviews, and social media replies, maintain a tone of sincere gratitude. Thank customers not just for their purchase, but for supporting a small business and an artist's dream.

Social Perception

Perceived as offering unique, art-driven products that add personality to everyday items. Customers generally praise the beauty, uniqueness, and quality, though some minor critiques exist regarding structural issues or shipping delays. The brand's use of AI for product backgrounds is also noted positively.

Copy Examples

• •Don't just decorate your home, adorn it with stories. Each of our throw pillows begins as a hand-painted watercolor, a whisper of color and passion from our artist's studio to your living room. Infuse your space with art. #HuttonianDesigns #ArtForYourHome
• •Adventure awaits, and so does your new travel companion. Journey in style with our new collection of luggage, featuring vibrant, original watercolor art. Stand out at the baggage claim and carry a piece of art wherever you roam. Explore the collection and travel beautifully.
• •Let your bathroom blossom. Our shower curtains transform your daily routine into an artistic experience. Made from durable, water-resistant polyester and featuring a serene, original watercolor, this isn't just a curtain—it's a canvas. Begin and end your day surrounded by beauty.
• •Beauty with a conscience. We pour our hearts into every design, and we choose our partners with the same care. Every Huttonian Designs purchase supports an independent artist, ethical production, and the use of sustainable materials. Shop beautiful, feel good.
• •From a brushstroke... to a blanket... to your home. We believe in the magic of art in the everyday. Every product carries the soul of the original painting. What will you carry today? #TheArtOfLiving #Watercolor