Brand Tone

Community-Focused, Supportive & Empowering, Authentic & Down-to-Earth, Family-Friendly & Welcoming, Educational, Resilient & Passionate

Brand Values

• •Supporting Local Economy
• •Freshness & Quality
• •Community Engagement
• •Sustainability
• •Education
• •Accessibility

Best Practices

• •Emphasize 'Community' and 'Local': Use words like 'neighbor,' 'together,' 'our town,' 'Hutto-grown,' and 'local artisans' frequently.
• •Maintain a Friendly and Welcoming Voice: Use conversational language. Address the audience directly (e.g., 'your,' 'you'll find'). Keep sentences relatively simple and upbeat.
• •Highlight the 'Why': Don't just list products. Explain the benefits of shopping local – supporting families, sustainability, freshness, learning about food sources. This connects to the market's values.
• •Be Authentic and Transparent: Reflect the genuine passion of the vendors and the direct connection to the source of the goods. Avoid overly corporate or slick language.
• •Show, Don't Just Tell: Instead of saying 'we have great vendors,' describe what makes them great (e.g., 'Passionate bakers pouring love into every sourdough loaf,' 'Farmers picking your veggies that morning'). Use storytelling to bring the market experience to life.

Social Perception

Valued Community Asset, Incubator for Small Businesses, Hub for Local & Fresh Products, Subject of Civic Discussion

Copy Examples

• •Headline: Freshness Finds You in Hutto! Body: Every Wednesday, 3-7 PM at 350 Ed Schmidt Blvd, your community comes alive! Discover the best local produce, artisan crafts, and delicious treats at Hutto Farmers Market. Taste the difference local makes. #HuttoFresh #SupportLocalHutto
• •Headline: Your Midweek Market Moment. Body: Escape the ordinary and connect with your community. Hutto Farmers Market: where local farmers, talented artisans, and your neighbors meet. Bring the family for fresh finds and friendly faces! Learn where your food comes from, every Wednesday. #HuttoCommunity #FamilyFun
• •Headline: More Than a Market, It's a Movement. Body: By choosing Hutto Farmers Market, you're supporting local families, sustainable practices, and the vibrant spirit of our town. Join us this Wednesday for goods that do good. #ShopLocalImpact #HuttoProud
• •Headline: Taste the Story of Hutto. Body: From farm-fresh eggs to handcrafted jewelry, every item at Hutto Farmers Market has a local story. Come meet the makers, hear their passion, and take home something truly special. Wednesdays, 3-7 PM. #LocalArtisans #HuttoMade
• •Headline: Wednesdays Just Got Fresher! Body: Looking for organic produce, grass-fed meats, or unique handmade gifts? Hutto Farmers Market is your one-stop shop for all things local and delicious. See you at 350 Ed Schmidt Blvd – rain or shine! #EatLocalHutto #HuttoEvents