Brand Tone

Whimsical, Joyful, Creative, and Heartfelt

Brand Values

• •Creativity and Imagination
• •Spreading Joy and Magic
• •Quality and Craftsmanship
• •Connection and Heartfelt Expression
• •Love for Nature and the Planet
• •Small Business and Passion

Best Practices

• •Embrace Whimsical & Evocative Language: Consistently use words that evoke magic, joy, wonder, and enchantment (e.g., "magical," "enchanting," "vibrant," "dream," "wonder," "fanciful").
• •Tell the Story of the Art: Emphasize the hand-painted origin, the inspiration from nature and imagination, and Nicola Hutchinson as the artist. This reinforces the personal touch and creativity.
• •Focus on Spreading Positivity: Frame product benefits around bringing joy, smiles, and brightness to the recipient and the sender.
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone mirrors the vibrant, colorful, and imaginative aesthetic of the illustrations. If the visuals are playful, the words should be too.
• •Speak from the Heart (with a touch of magic): While maintaining a professional brand presence, infuse copy with genuine warmth and the passion that started the business, making customers feel they are part of a special, creative world.

Social Perception

Artistic and Unique, Positive and Uplifting, High Quality and Thoughtful, Charming and Endearing, A Go-To for Special Cards

Copy Examples

• •Step into a world of wonder! ✨ Our newest collection has blossomed, bringing enchanting creatures and vibrant botanicals straight from Nicola's sketchbook to your hands. Each design is a little piece of magic, waiting to share some joy. Explore the enchantment – link in bio! #HutchCassidy #NewCollection #PaperTreasures #SpreadJoy #IllustratedMagic
• •From heartfelt, hand-painted cards exchanged between us, to a studio buzzing with color and imagination – Hutch Cassidy was born from a love of art and a wish to sprinkle a little magic into the world. Every brushstroke is a whisper of joy, every character a friend waiting to be met. Thank you for being part of our story. 🎨❤️ #OurStory #CreativeJourney #PassionForPrint #WhimsicalWorld
• •Which Hutch Cassidy creature brightens your day the most? 🐅🐘🦜 Is it the mischievous tiger on a magic carpet, or perhaps a serene elephant parading in blooms? Share your favorite in the comments below – we love hearing which of our whimsical friends has captured your heart! #HutchCassidyFriends #ImaginaryCreatures #ArtThatSmiles #ColorfulCharacters
• •More than just a card, it's a hug in an envelope. 💌 In a fast-paced world, a handwritten note on a beautifully imagined card is a precious thing. Our paper treasures are designed to help you share those heartfelt moments and brighten someone's day with a touch of Hutch Cassidy magic. Find the perfect messenger for your thoughts. #ThoughtfulGifting #MakeSomeoneSmile #ConnectWithColor #HutchCassidyMagic
• •Unlock a World of Whimsy! 🌈 Discover greeting cards, stationery, and gifts bursting with color and imagination. Every Hutch Cassidy piece is a portal to a more joyful, magical place. Shop now and bring the enchantment home! #JoyfulLiving #ArtisticStationery #UniqueGifts #HutchCassidy