Brand Tone

Humorous and Witty, Accessible and Relatable, Observational and Socially Conscious, Playful and Creative, Direct and Unpretentious

Brand Values

• •Humor as a Connector
• •Observation of Everyday Life
• •Creativity and Experimentation
• •Accessibility of Art
• •Authenticity
• •Social Reflection

Best Practices

• •Embrace Wit and Understatement: Use clever, subtle humor rather than overt jokes. Let the visuals do some of the talking.
• •Focus on Relatability: Frame descriptions around common, everyday experiences and emotions that a broad audience can connect with.
• •Keep it Direct and Simple: Avoid overly academic or pretentious art jargon. The language should be as accessible as the art itself.
• •Highlight the Creative Process (Playfulness): When showcasing pieces, especially paper art, hint at the ingenuity and playful manipulation of materials.
• •Maintain a Humble Confidence: The tone should be confident in the quality and appeal of the art, but without boastfulness, reflecting the artist's anonymous and art-first approach.

Social Perception

Popular and Well-Loved, Innovative and Clever, Humorous and Relatable, Accessible, Multifaceted Artist

Copy Examples

• •That awkward moment when... you realize HuskMitNavn has drawn it. New print available – because we’ve all been there.
• •Warning: May cause spontaneous smiles and a sudden appreciation for paper. Discover the latest 3D paper works by HuskMitNavn.
• •Life’s complicated. Art shouldn’t be. HuskMitNavn captures the everyday chaos with a wink. See the new collection.
• •Remember My Name? You’ll definitely remember these scenes. HuskMitNavn turns the mundane into pure, witty art. Shop link in bio.
• •For those days when only a clever drawing will do. HuskMitNavn: Finding the funny in the familiar. Explore his world.