Brand Tone

Premium and Quality-Driven, Approachable and Passionate, Confident and Reliable, Lifestyle-Focused, Innovative and Smart

Brand Values

• •Exceptional Performance & Quality
• •Durability & Longevity
• •Superior Design & Aesthetics
• •Customer Focus & Satisfaction
• •Sustainability
• •Innovation
• •Authenticity & Kiwi Heritage

Best Practices

• •Always emphasize the superior materials, design, and effectiveness of Huski products.
• •Weave in the New Zealand origin story and the passion behind the brand.
• •Frame the product benefits around enhancing the customer's enjoyment.
• •Be proud of the awards and positive reviews, and speak with authority.
• •Consistently mention the timeless design and the eco-friendly benefit.

Social Perception

Highly Positive Endorsement, Premium & Aspirational, Ideal for Gifting, Reliable & Trustworthy, Innovative & Clever, Strong Reputation

Copy Examples

• •Headline: Keep Your Cool. Hour After Hour. Body: Life's best moments deserve drinks at their best. The award-winning Huski Cooler range delivers perfectly chilled (or satisfyingly hot) refreshment, from the first sip to the last. Kiwi-designed for enduring performance and timeless style.
• •Social Media Post: Sun's out, Huski's out! ☀️ Elevate your weekend adventures with drinks that stay refreshingly cold, no matter where life takes you. What are you chilling with your Huski today? #HuskiAdventures #PerfectlyChilled #KiwiDesigned
• •Product Description Snippet (for Huski Beer Cooler 2.0): This isn't just a beer cooler; it's an upgrade to every beer. Engineered in New Zealand with marine-grade stainless steel and triple insulation, it keeps your brew ice-cold up to 10x longer. Plus, the handy built-in opener means you're always prepared. Cheers to that!
• •Email Subject: The Secret to a Better Drinking Experience? It's Huski. Body: Forget lukewarm letdowns. At Huski, we're obsessed with creating products that deliver the perfect sip, every time. Discover our award-winning range of coolers and tumblers, built to last and designed to impress. Because life's too short for anything less.
• •Gifting Focused Ad: The Gift That Keeps on Chilling. Body: Looking for a gift that’s stylish, practical, and built to be loved? A Huski is more than just a cooler; it’s an invitation to enjoy life's moments, perfectly chilled. Explore our range and find the ideal Huski for everyone on your list. Personalization available.