Brand Tone

friendly, optimistic, and focused on comfort and casual style

Brand Values

• •Comfort
• •Optimism & Positivity
• •Casual Style & Everyday Wear
• •Heritage & Trust
• •Colour & Self-Expression
• •Quality & Durability

Best Practices

• •Embrace Optimism: Ensure messaging, visuals, and customer interactions consistently reflect a positive and uplifting outlook. Use cheerful language and bright imagery.
• •Prioritize Comfort in Communication: Always link the style and design back to the core benefit of comfort. Use descriptive words that evoke ease and well-being.
• •Be Approachable and Friendly: Use a conversational and welcoming tone. Avoid overly formal or technical jargon. Engage with the community in a warm manner, like a trusted friend.
• •Visually Reinforce the Tone: Use bright, colourful, and happy imagery in marketing materials and social media. Feature diverse individuals enjoying everyday moments in their Hush Puppies.
• •Tell a Consistent Story: Weave in elements of Hush Puppies' heritage of innovation in comfort and its history of bringing color to footwear, connecting it to the present-day brand promise. Ensure all content, from product descriptions to social posts, echoes these core narratives.

Social Perception

Historically Known for Comfort, Sometimes Seen as Dated. Positive Association with the Basset Hound Mascot. Reliable and Good Quality. Efforts to Engage Younger Audiences. Customer Service and Delivery. Focus on 'Better + Brighter'

Copy Examples

• •Headline: Step into Your Bright Side. Body: Life's too short for uncomfortable shoes. Discover the joyful comfort of Hush Puppies and add a pop of color to your everyday adventures. #HushPuppiesUK #LiveBright
• •Headline: Comfort That Keeps Up With You. Body: From busy workdays to relaxed weekends, our latest collection is designed to make every step feel good. Experience the legendary comfort of Hush Puppies. #ComfortFirst #EverydayStyle
• •Headline: Smile From Your Toes Up! Body: We believe happy feet lead to a happier you. Explore our new arrivals, crafted with optimism and the innovative comfort you trust. What makes you smile? #HushPuppiesHappy #PositiveVibes
• •Headline: Your Everyday Classics, Reimagined. Body: We’re celebrating our heritage of comfort with fresh designs and vibrant colors. Find your perfect pair and walk with confidence and joy. #ModernComfort #TimelessStyle
• •Headline: Kindness in Every Step. Body: Inspired by our belief in a brighter world, our shoes are made with care and designed for ultimate comfort. Join our community and #ShareOptimism. [Potentially referencing a charity collaboration, if applicable, similar to the ARTHOUSE Unlimited one.]