Brand Tone

Friendly and Approachable, Comfort-Oriented, Optimistic and Positive, Family-Focused, Reliable and Trustworthy, Modern and Stylish (within a casual/smart-casual realm)

Brand Values

• •Comfort
• •Quality
• •Optimism & Positivity
• •Innovation
• •Customer Focus/Problem Solving
• •Sustainability (emerging value)
• •Versatility/Everyday Style

Best Practices

• •Prioritize 'Comfort' and 'Optimism' Keywords: Infuse words and phrases related to comfort, ease, happiness, brightness, and positivity throughout all copy.
• •Maintain a Friendly and Inclusive Voice: Write as if you're talking to a friend. Avoid overly technical jargon and use welcoming language that appeals to a broad audience, including families.
• •Focus on Benefits, Not Just Features: Instead of just saying 'cushioned sole,' explain how it 'lets you walk on clouds all day' or 'keeps you smiling through your busiest days.'
• •Visual-Copy Cohesion: Ensure that the tone of the copy aligns with the visuals used in marketing materials. If the image is bright and happy, the copy should reflect that.
• •Develop a Brand Style Guide: Create a document outlining the brand's tone of voice, approved terminology, and phrases to avoid. This ensures consistency across all writers and platforms. For example, consistently using phrases like 'Live on the Bright Side' or 'Practice Optimism.'

Social Perception

Trusted Brand for Comfort, Good Quality, Slightly Premium but Value for Money, Established and Reliable, Family-Oriented, Classic and Casual Style, Positive and Approachable

Copy Examples

• •Headline (Social Media for New Shoe Launch): Step into Your Bright Side! ✨ Discover all-day comfort and effortless style with our new collection. #HushPuppiesPakistan #ComfortFirst #LiveBright
• •Product Description (Website for Casual Shoes): Made for your everyday adventures and designed for a smile. Our [Shoe Name] combines signature Hush Puppies comfort with a touch of modern flair, so you can focus on what truly matters. Feel the joy in every step.
• •Email Subject Line (Promotional): Treat Your Feet (and Your Mood!) ☀️ Uplifting Comfort Inside.
• •Instagram Caption (Lifestyle Post featuring family): Making memories, one comfortable step at a time. Hush Puppies – for every generation of joy. #FamilyComfort #HushPuppiesMoments #HeadToToeHappiness
• •Short Ad Copy (Apparel Focus): From your trusted comfy shoes to your new favourite everyday wear. Experience Hush Puppies Head To Toe – quality comfort, designed for your bright life.