Brand Tone

Empathetic & Understanding, Reassuring & Supportive, Calm & Peaceful, Friendly & Approachable, Modern & Clean, Benefit-Oriented

Brand Values

• •Well-being
• •Peace & Quiet
• •Comfort
• •Quality & Effectiveness
• •Customer Focus
• •Authenticity

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's problem or need (e.g., "Struggling with noisy nights?" "Finding it hard to concentrate?"). This builds an immediate connection.
• •Focus on the "Sanctuary" Benefit: Consistently frame the product as a means to achieve peace, quiet, focus, or better sleep – their personal sanctuary from the noise of the world.
• •Use Calm and Gentle Language: Employ words like "gentle," "soft," "peaceful," "calm," "serene," "undisturbed," "restful." Avoid aggressive or overly technical jargon.
• •Maintain a Supportive and Encouraging Voice: Position Hushd as a helpful partner in the customer's journey to well-being. Use phrases like "We're here to help you find..." or "You deserve..."
• •Incorporate Social Proof Authentically: Weave in customer experiences and relatable scenarios naturally. Ask questions to encourage engagement and make the audience feel heard and understood (e.g., "What keeps you up at night?").

Social Perception

Problem Solver, Reliable, Good Value, Community-Oriented, Trustworthy

Copy Examples

• •Tired of tossing and turning? Let the gentle silence of Hushd cradle you to sleep. Your well-deserved peace is just an earplug away. Sweet dreams are possible again.
• •Silence the noise, unlock your focus. Whether it's a busy office or a bustling home, Hushd earplugs create your personal sanctuary so you can concentrate on what truly matters. Achieve more, effortlessly.
• •Your world, a little quieter. Discover the joy of undisturbed moments with Hushd. Perfect for reading, meditating, or simply enjoying a moment of calm. How do you find your peace?
• •Noisy neighbors throwing another late-night party? 😫🎧 Hushd to the rescue! Get your beauty sleep, no matter what. #PeaceAndQuiet #HushdLife #SleepSolution
• •Designed for dreamers. Our ultra-soft, reusable Hushd earplugs nestle comfortably in your ear, providing effective noise reduction all night long. Experience the difference quality comfort makes.