Tono de Marca

Gentle, evocative, focusing on emotional well-being and personal growth. Uses words like 'cultivate,' 'quiet,' 'still,' 'sparkling,' 'soothe,' and 'longs for'.

Valores de Marca

• •Well-being and Self-Care
• •Mindfulness and Reflection
• •Connection to Environment/Home
• •Intentional Living
• •Personal Growth

Mejores Prácticas

• •Focus on 'Cultivating' and 'Nurturing': Frame product benefits around the idea of growth, care, and the gradual creation of a desired atmosphere or state of being, as seen in the brand's own language.
• •Use gentle and evocative language: Incorporate words like 'cultivate,' 'quiet,' 'still,' 'sparkling,' and 'soothe' to create a calming and emotionally resonant tone.
• •Emphasize well-being and self-care: Highlight how products contribute to mental and emotional health by creating calming personal spaces.
• •Promote mindfulness and reflection: Encourage practices like journaling, meditation, and quiet contemplation for personal growth through product descriptions and messaging.
• •Connect to environment/home: Create a sense of safety, familiarity, and nurturing in your copy by emphasizing the creation of personal sanctuaries.

Percepción Social

A thoughtful and supportive guide for individuals seeking to create serene and meaningful personal environments. A source of products that contribute to a more peaceful and mindful lifestyle, emphasizing 'cultivating quiet' and 'intentional growth'.

Ejemplos de Copy

• •Create your secret, still, sparkling space with our curated collection of crystals.
• •Cultivate quiet moments with our aromatherapy diffusers, designed to soothe your mind and body.
• •Longing for a sense of home? Our sustainable home goods will help you create a nurturing environment.
• •Our journals are designed to inspire reflection and cultivate personal growth.
• •Discover the power of intentional living with our curated collection of well-being essentials.