Tono de Marca

Inspiring, Nostalgic, Friendly, Conscious, Enthusiastic

Valores de Marca

• •Creativity and Imagination
• •Quality and Uniqueness
• •Sustainability and Resourcefulness
• •Heritage and Tradition
• •Joy and Personal Fulfillment

Mejores Prácticas

• •Embrace the "New Meets Old" Narrative: Consistently highlight the blend of modern crafting with vintage charm. Use words that evoke nostalgia (e.g., "timeless," "heritage," "retro," "cherished") alongside terms for contemporary making (e.g., "DIY," "upcycle," "modern craft").
• •Speak the Language of a Fellow Crafter: Use an enthusiastic, friendly, and slightly informal tone. Ask questions, share tips, and celebrate the joy of creating. Avoid overly corporate or sterile language.
• •Weave in Sustainability Naturally: When relevant, subtly mention the eco-friendly aspects of using vintage or upcycling materials. Frame it as a positive choice that adds character, rather than a lecture.
• •Tell Stories (Even Small Ones): Whether it's the imagined history of a vintage item or the potential of a new material, infuse product descriptions and posts with a sense of narrative and possibility.
• •Maintain a Visual-Verbal Harmony: Ensure that the copywriting style complements the visual aesthetic of the brand (which is often colorful, textured, and has a vintage feel). The words should feel like they belong with the images shared on Instagram and the website.

Percepción Social

A Treasure Trove for Crafters, Authentic and Passion-Driven, Eco-Conscious, Community-Oriented (within the crafting niche)

Ejemplos de Copy

• •Headline (Website Banner/Social Media Ad): "Unearth Your Next Creation. Vintage finds & modern craft supplies for the inspired maker. #HusflidKbh"
• •Product Description (for a vintage button set): "Remember these? These charming vintage buttons whisper tales of decades past. Perfect for adding a touch of unique history to your handmade treasures or giving a beloved garment a new story. Limited stock – once they're gone, they're part of history! #VintageCraft #SustainableStyle"
• •Social Media Post (Instagram/Facebook): "Spotted: a cozy corner filled with Husflid goodies! 😍 We love seeing how you bring our materials to life. Share your latest DIY project using #HusflidKrea – let's inspire each other to make something beautiful (and maybe a little bit retro!). What are you crafting this weekend?"
• •Email Newsletter Snippet: "Don't let those creative sparks fizzle out! Our latest blog post is packed with ideas to upcycle everyday items into something extraordinary. Plus, discover our new arrivals – a fresh batch of vintage haberdashery and quality yarns just waiting for your touch. Let's make magic! ✨"
• •About Us Snippet (condensed for social media): "At Husflid Kbh, we believe every scrap of fabric, every forgotten button, holds potential. We blend the best of new craft supplies with the charm of vintage treasures because making things by hand isn't just a hobby, it's a way to create joy and tread a little lighter on our planet. Welcome to our creative universe!"