Brand Tone

Knowledgeable, Passionate, Community-Oriented, Professional, Approachable

Brand Values

• •Quality
• •Expertise & Service
• •Community Engagement
• •Customer Focus
• •Passion for Equestrianism

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (knowledgeable, passionate, community-oriented, professional, approachable) with examples of do's and don'ts for all written communication.
• •Know Your Audience: Understand the language, concerns, and aspirations of Danish equestrian enthusiasts. Tailor content to resonate with their passion and needs.
• •Educate & Share Expertise: Consistently use the blog and social media to share valuable information, tips, and insights, reinforcing the knowledgeable and helpful aspect of the brand.
• •Engage Authentically: When responding to comments or messages on social media, maintain a friendly, helpful, and passionate tone. Show genuine interest in the community.
• •Consistency Across Channels: Ensure the brand voice is consistent across the website, social media platforms, email marketing, and any physical store communications. Regular internal reviews of marketing materials can help maintain this.

Social Perception

Stenholtgaard Rideudstyr (under Huset Stenholt) is likely perceived as a dedicated and legitimate equestrian supplier in their local Danish market. Their association with established brands and equestrian organizations lends them credibility. The existence of a physical store and multiple service points (Tøjhuset, Sadelhuset) suggests a comprehensive and established business. The blog and helpful content position them as more than just a retailer, but also as a resource for the equestrian community. Their professional approach and community involvement suggest a positive or at least neutral perception.

Copy Examples

• •Instagram Post (New Product Arrival): Step up your ride! ✨ Fresh in stock: The new [Brand] collection, designed for ultimate comfort and peak performance. Because your passion deserves the best. Visit us in Toreby or shop online – link in bio! #StenholtgaardRideudstyr #EquestrianStyle #NewArrival #RideInComfort
• •Facebook Ad (Saddle Fitting Service): Is your horse truly comfortable? A well-fitted saddle is key! 🐴 Our expert team at Sadelhuset (part of Huset Stenholt) offers professional saddle fitting services to ensure the perfect match for you and your partner. Book your consultation today and feel the difference! Learn more: [Link] #SaddleFitting #HorseWelfare #ExpertAdvice #Stenholtgaard
• •Website Blog Snippet (Promoting a Blog Post): Ever wondered about the benefits of [Specific Riding Technique/Product]? Our latest blog post dives deep, sharing expert insights to help you and your horse thrive. Read it here: [Link] #EquestrianKnowledge #HorseCare #StenholtgaardBlog #RideSmarter
• •Email Newsletter Subject Line (Sale Promotion): Gear Up & Save! Quality Equestrian Essentials Now On Sale at Stenholtgaard! (Body Snippet): At Stenholtgaard Rideudstyr, we believe every rider deserves quality. Explore our latest sale and find top brands at great prices. From stable to show ring, we've got you covered. Shop now: [Link]
• •Local Event Sponsorship Announcement: Proud to support our local riders! Stenholtgaard Rideudstyr is thrilled to be a sponsor at the upcoming [Event Name]. We're passionate about our equestrian community and wish all competitors the best of luck! Come say hello at our stand! #CommunitySpirit #EquestrianLife #SupportLocal #Stenholtgaard