Brand Tone

Professional, specialized, service-oriented, and welcoming.

Brand Values

• •Quality and Specialization
• •Expertise and Service
• •Community and Passion
• •Accessibility

Best Practices

• •Lead with Expertise: Always frame communication from a place of knowledge. Use specialized terminology where appropriate and provide genuine advice to build authority and trust.
• •Highlight Premier Brands: Consistently mention the high-quality brands you carry. This reinforces your commitment to quality and elevates your own brand's status by association.
• •Balance Lifestyle with Technicality: While your audience is knowledgeable, connect the technical features of products to the lifestyle and passion of riding. Speak about both performance and the beauty of the sport.
• •Maintain a Service-Oriented Voice: In all communications, from social media replies to website copy, reiterate your willingness to help. Phrases like 'Contact us for advice,' 'Book a fitting,' or 'Need help choosing?' should be common.
• •Segment Your Messaging: Clearly distinguish between content for 'Stenholtgaard Rideudstyr' and 'Tøjhuset Stenholt' when necessary, while maintaining a consistent overarching brand voice of quality and style. This ensures clarity for customers interested in one specific area of your business.

Social Perception

A trusted and expert supplier within the Danish equestrian community, seen as a serious and reliable retailer for both amateur and professional riders, and a customer-centric, comprehensive lifestyle destination.

Copy Examples

• •Expertly Curated. Rider Approved. Discover premium equestrian gear from Cavalleria Toscana and Pikeur.
• •Ready for the show ring? ✨ From elegant competition jackets to high-performance saddle pads, we have everything you need to stand out. Visit us in-store for a personal fitting or shop the full collection online!
• •Is your saddle a perfect fit? Don't leave it to chance. Our experts at Sadelhuset are here to ensure optimal comfort and performance for you and your horse. Book your consultation today.
• •The Eskadron Classic Sports Saddle Pad combines innovative design with breathable, durable fabric. Engineered for the demands of daily training while providing a touch of elegance for any arena. Your horse deserves the best.
• •New Arrivals from Vestrum + Our Guide to Winter Blanketing