Brand Tone

wholesome, faithful, family-oriented, warm, inviting, personal, educational, trustworthy, sincere

Brand Values

• •Faith-Based Principles
• •Natural and Healthy Living
• •Family-Centric
• •Handcrafted Quality
• •Purpose-Driven

Best Practices

• •Always Lead with the "Why": Start with the story of their son's eczema and the family's faith. This personal narrative is their strongest differentiator and should be woven into all aspects of their copy.
• •Emphasize "Family" and "Handmade": Consistently use words like "family," "handcrafted," "small-batch," and "made with love" to reinforce the personal, non-corporate nature of the brand.
• •Use Wholesome and Sensory Language: Incorporate descriptive words that evoke nature, purity, and gentleness, such as "nourishing," "wholesome," "botanicals," and "earth's bounty."
• •Be Open About Faith: Continue to mention their "Christian family" and "faith-based values" authentically and without being preachy. This will attract and build loyalty with their target audience.
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a friend or a member of the family. Use "we" and "our family" to create a direct and personal connection with the customer.

Social Perception

authentic, trustworthy, family-oriented, supportive of small businesses, appealing to faith-based segments, inspiring

Copy Examples

• •More than just soap, it's a story of faith, family, and the healing power of nature. Discover the handcrafted difference for your skin.
• •Soothe your skin and soul. Our handmade lotion, crafted with love in our family kitchen, uses only the finest natural botanicals to provide gentle, effective hydration. Inspired by our own family's journey to find relief, we believe in the power of nature to nourish and heal.
• •It all started with a simple bar of soap and a prayer for our son's skin. We're the Hurst family, and we discovered the incredible power of all-natural ingredients. Now, we handcraft our soaps and lotions in small batches, hoping to share that same comfort and care with your family.
• •From Our Farm to Your Home: A Story of Love & Lavender
• •Each bar of our soap tells a story. A story of a family's dream, of faith-filled values, and of the pure goodness of the earth. When you choose our products, you're not just nourishing your skin, you're becoming part of our story. #HandmadeSoap #NaturalSkincare #FamilyBusiness #FaithBasedBusiness