Brand Tone

Passionate, Knowledgeable, Friendly, Approachable, Professional, Quality-Focused, Value-Oriented, New Zealand Proud

Brand Values

• •Quality
• •Passion for Equestrianism
• •Customer Service
• •Community Contribution
• •Affordability & Value
• •Expertise & Experience

Best Practices

• •Emphasize "For The Equestrian In You": Ensure copy speaks directly to the needs, aspirations, and passion of equestrians.
• •Infuse the Owners' Expertise & Passion: Subtly weave in references to Vicki and Andrew’s extensive experience and dedication to the sport. This builds authenticity and trust. For example, "Drawing on 40 years of passion..."
• •Maintain a Friendly and Helpful Voice: Even when highlighting product quality and professionalism, ensure the language is approachable and inviting. Offer advice, ask questions to engage, and use welcoming phrases.
• •Consistently Highlight Quality and Value: Use descriptive words that convey the premium nature of the products (e.g., "superior quality," "soft leather," "meticulously crafted") while also reiterating the commitment to affordability where appropriate.
• •Show, Don't Just Tell, Community Involvement: Instead of just stating they are part of the community, share stories, tips, or insights that demonstrate their active role and understanding of equestrian life in New Zealand.

Social Perception

Trusted & Respected, Reliable Supplier, Go-To for Quality Equestrian Gear, Supportive of the Equestrian Community

Copy Examples

• •Headline: Ride with Confidence. Wear with Pride. Hurlford Equestrian. Body: For over 20 years, we've shared your passion. Discover our Hurlford Elite range – meticulously crafted for the discerning equestrian who values quality and performance. Experience the difference true dedication makes.
• •Headline: From Our Stable to Yours: Gear That Understands. Body: As lifelong equestrians, Vicki and Andrew know what riders and their horses need. That’s why every Hurlford product is designed with experience and passion. Got a question? We’re always here for friendly advice!
• •Headline: Unbeatable Quality, Unbelievable Value. That’s the Hurlford Promise. Body: Why choose between quality and affordability? At Hurlford Equestrian, we bring you the best of both. Premium materials, expert craftsmanship, and prices that make sense for every Kiwi rider.
• •Headline: Feel the Hurlford Difference: Supple Leather, Perfect Fit. Body: Our Hurlford "Elite" Nappa Leather Gloves aren't just an accessory; they're an experience. Crafted for elegance and performance, they offer an impeccable fit for a polished look in and out of the ring.
• •Headline: Proudly New Zealand Owned, Passionately Equestrian Driven. Body: Hurlford Equestrian: supporting Kiwi riders with top-quality gear and expert advice since 2000. Shop local, ride global.