Brand Tone

Aspirational & Chic, Trendy & Fashion-Forward, Confident & Empowering, Customer-focused & Reassuring, Descriptive & Evocative

Brand Values

• •Quality & Design
• •Individuality & Confidence
• •Customer Satisfaction
• •Fashion Curation
• •Making Customers Feel Extraordinary

Best Practices

• •Continuously weave in the core brand promise of not just looking good but feeling exceptional and confident.
• •Regularly highlight that collections are 'carefully curated' and pieces are selected with 'meticulous attention to quality and design.'
• •While showcasing 'on-trend' items, also speak to the 'timeless' nature of elegance and style, appealing to a desire for lasting fashion.
• •Ensure that all customer service communication, return information, and FAQs reflect the helpful, 'satisfaction is our top priority' ethos.
• •Focus on Feeling Extraordinary: Continuously weave in the core brand promise of not just looking good but feeling exceptional and confident.

Social Perception

Mixed or not yet firmly established: Positive (On-Site) with curated reviews, Cautionary (Off-Site) due to low trust score on ScamAdviser.com.

Copy Examples

• •Chic, stylish fashion that makes a statement.
• •Inspire confidence and individuality through carefully curated collections.
• •Each piece is handpicked with meticulous attention to quality and design.
• •Not only look your best but also feel extraordinary.
• •Since 2017, we've passionately curated collections that blend on-trend designs with timeless quality, all to help you express your unique self and walk with confidence.