Brand Tone

Laid-back and Casual, Stylish and Cool, Enthusiastic and Passionate, Authentic and Independent, Community-Oriented, Fun and Nostalgic

Brand Values

• •Style
• •Quality
• •Individuality/Attitude
• •Fair Pricing
• •Customer Experience
• •Freedom and Enjoyment
• •Local Roots/Community

Best Practices

• •Embrace the Vernacular: Use casual, approachable language that resonates with beach culture (e.g., "rad," "stoked," "good vibes," "roll out"). Keep it authentic and avoid forcing slang.
• •Visual Storytelling: Ensure copy complements the strong visual elements (bikes, beach, lifestyle). Let the images do some talking and use copy to enhance the feeling and aspiration.
• •Highlight Individuality and Style: Continuously reinforce the idea that HBBC bikes are a form of self-expression and are designed to stand out. Use words like "custom," "unique," "bold," "classic."
• •Focus on the Experience: Sell the feeling of freedom, fun, and the laid-back coastal lifestyle, not just the bicycle's features. Use evocative descriptions that tap into sensory details (sun, breeze, sound of waves).
• •Engage with the Community: Use inclusive language ("join the ride," "your HBBC story"). Encourage user-generated content and reflect community stories and enthusiasm in your own posts. Respond authentically to comments and messages.

Social Perception

Generally seen as a go-to brand for stylish, cool, and classic beach cruisers that embody the Huntington Beach vibe. The retail store, HBBC Easyrider, is often praised for its service.

Copy Examples

• •Sun-kissed rides and salty air. Our cruisers aren't just bikes, they're your key to the Huntington Beach dream. Grab yours and roll into good times. #HBBCstyle
• •Forget boring. HBBC brings attitude back to the boardwalk. Quality cruisers, killer designs, and that endless summer vibe. What's your style? #RideHBBC
• •Keep it classic, keep it cool. The HBBC Old Skool cruiser – timeless style, smooth ride. Because some things never go out of fashion. #BeachCruiserLife
• •(For TikTok/Instagram Reel) Your weekend escape plan: (1) Grab your HBBC. (2) Hit the coast. (3) Repeat. 🤙 #HBEasyRider #Cruisin
• •More than just a bike, it's a statement. HBBC: Independent spirit, authentic SoCal style since 2006. Find your perfect ride. #HuntingtonBeachBicycleCo