Brand Tone

Passionate & Enthusiastic, Gourmet & Quality-Focused, Friendly & Welcoming, Slightly Playful/Quirky, Informative & Expert

Brand Values

• •Quality & Craftsmanship
• •Customer Experience
• •Passion & Knowledge
• •Local Connection
• •Heritage & Tradition

Best Practices

• •Embrace the "Smelly": Don't shy away from the playful quirkiness of the name. Use it to create an approachable, friendly, and memorable voice.
• •Lead with Passion: Let genuine enthusiasm for cheese, gelato, and gourmet food shine through in every description and call to action. Use evocative and sensory language.
• •Highlight Expertise, Gently: Position the brand as knowledgeable and authoritative but do so in a welcoming, helpful way, not an exclusive or pretentious one. Staff are guides on a flavour journey.
• •Focus on the Experience: Emphasize not just the products, but the joy of discovery, tasting, and the overall welcoming atmosphere of the shop as a destination.
• •Keep it Gourmet but Grounded: While showcasing premium and artisan products, maintain an accessible tone that invites everyone, from cheese connoisseurs to curious newcomers, to explore and enjoy.

Social Perception

Destination, Gourmet Authority, Experiential, Memorable & Approachable, Trusted Local Business

Copy Examples

• •Headline: Dive into a World of Delicious! 🧀✨ Body: From the creamiest Brie to the boldest blues, your next cheese obsession awaits at the Hunter Valley Smelly Cheese Shop. Our passionate team is ready to guide your taste adventure. Come on in – your taste buds will thank you! #SmellyCheeseShop #HunterValley #ArtisanCheese #GourmetExperience
• •Headline: Not Just Cheese, It's an Experience! 🍨🍇 Body: Sure, we're famous for our incredible selection of artisan cheeses (and yes, they're amazing!), but have you tried our authentic Italian gelato? Or our handpicked local gourmet goodies? Make the Smelly Cheese Shop your delicious destination in the Hunter Valley. #HunterValleyGelato #GourmetFood #FoodieHeaven #Pokolbin
• •Headline: Got a "Smelly" Craving? We've Got You Covered! 😉 Body: Embrace the bold, the beautiful, and the brilliantly "smelly"! Discover our curated collection of local and international cheeses, plus our very own "Smelly" range that's packed with personality. Tastings, platters, and pure joy await! #SeeItSmellItLoveIt #CheeseLovers #HunterValleyEats
• •Headline: Your Gourmet Adventure Starts Here! 🗺️🍷 Body: Planning a trip to the Hunter Valley? No foodie itinerary is complete without a visit to the Smelly Cheese Shop! Explore our fromagerie, indulge in a tasting, and discover perfect pairings for your favourite Hunter wines. We're passionate about good food, and we can't wait to share it with you. #HunterValleyMustDo #CheeseTasting #LocalProduce #GourmetTravel
• •Headline: Celebrate with Cheese (and Gelato!) 🥳🎂 Body: From stunning celebration cheese towers to delectable gelato cakes made with a 200-year-old recipe, let us add a touch of gourmet magic to your next event. Visit us or get in touch for catering that’s deliciously different! #HunterValleyCatering #CheeseTower #GelatoCake #ArtisanFood #SpecialOccasion