Brand Tone

Established & Respected, Family-Oriented & Welcoming, Passionate & Innovative, Quality-Driven & Confident, Approachable & Informative

Brand Values

• •Family
• •Quality
• •Sustainability
• •Innovation
• •Trustworthy/Consistency
• •Heritage & Pioneering Spirit
• •Customer Relationships & Experience

Best Practices

• •Emphasize Heritage and Pioneering Story: Consistently weave in the narrative of being a Marlborough pioneer and the legacy of Jane Hunter to reinforce authority and respect.
• •Highlight Family Values: Use language that reflects warmth, tradition, and the multi-generational commitment to the winery. Phrases like "family-owned," "our family," and "generations of experience" should be common.
• •Showcase Quality and Accolades (Subtly): While confidence is key, integrate mentions of awards and critical acclaim naturally rather than overtly boasting. Let the quality speak through the wine descriptions and heritage.
• •Balance Tradition with Innovation: Talk about the classic, beloved wines while also introducing the excitement of new experiments (like the Offshoot range) and sustainable practices to show a dynamic brand.
• •Maintain a Welcoming and Approachable Voice: Whether describing complex wines or inviting visitors to the cellar door, use clear, engaging, and friendly language that makes the audience feel valued and invited into the Hunter's Wines story.

Social Perception

Highly Respected Pioneer, Producer of High-Quality Wines, Authentic and Family-Run, Innovative yet Classic, Welcoming Tourist Destination, Good Value

Copy Examples

• •Hunter's Wines: Crafting Marlborough's Legacy, One Bottle at a Time. Since 1979, our family has poured passion into every grape. Discover the award-winning taste of true Marlborough heritage. Visit our cellar door and share our story.
• •More Than Wine, It's a Family Tradition. Three generations, countless awards, and an unwavering commitment to quality. Experience the warmth and innovation of Hunter's Wines. Explore our collection today.
• •Taste the Pioneering Spirit of Marlborough. From groundbreaking Sauvignon Blanc to innovative new varietals, Hunter's Wines continues to define excellence. Join us and taste the difference dedication makes.
• •Your Welcome Awaits at Hunter's Cellar Door. Stroll through our native gardens, savor exceptional wines by the fireplace, and immerse yourself in the genuine spirit of Hunter's. A Marlborough experience to remember.
• •Sustainably Grown, Exceptionally Crafted. At Hunter's, we cherish the land that nurtures our vines. Enjoy world-class wines born from a deep respect for nature and a passion for quality.