Brand Tone

Premium and Quality-Focused, Artisanal and Traditional, Locally Rooted and Authentic, Innovative and Unique, Welcoming and Passionate

Brand Values

• •Quality and Excellence
• •Authenticity and Heritage
• •Craftsmanship
• •Innovation
• •Customer Experience
• •Natural and Organic Principles

Best Practices

• •Prioritize Quality & Craftsmanship: Always use language that reflects precision, high standards, and the artisanal nature of the products (e.g., "meticulously crafted," "premium," "exceptional," "hand-selected ingredients").
• •Emphasize Local Roots & Authenticity: Regularly incorporate phrases that highlight its Hunter Valley origin, local ownership, and genuine passion (e.g., "heart of the Hunter Valley," "locally owned and operated," "our passion," "authentic taste").
• •Showcase the Unique Experience: Refer to distinctive offerings like the "test tube tasting" or innovative flavors to highlight the memorable and special aspects of the brand.
• •Maintain a Professional yet Welcoming Voice: Combine sophisticated language appropriate for a premium brand with a tone that feels inviting and shares the passion behind the products, making customers feel valued.
• •Consistently Reference Awards and Natural/Organic Aspects: Reinforce credibility and appeal to conscious consumers by mentioning accolades and the use of organic or natural ingredients and pure rainwater where appropriate.

Social Perception

A producer of high-quality, unique spirits, A "must-visit" destination in the Hunter Valley, Knowledgeable and passionate, An established and reputable distillery, Innovative with interesting flavors

Copy Examples

• •Hunter Distillery: Where Tradition, Passion, and the Finest Organic Ingredients Converge. For generations, we've been perfecting the art of distillation. Experience the award-winning taste of the Hunter Valley's original craft spirits, meticulously handcrafted on-site. Compromise is not in our vocabulary.
• •Taste the Spirit of the Hunter. Uniquely. Discover our renowned "test tube" tasting experience – a journey through our exceptional range of organic gins, vodkas, and liqueurs. Locally owned, globally awarded. Book your tasting today.
• •Crafted with Conviction. Savored with Delight. At Hunter Distillery, we blend time-honored methods with innovative flair. From our iconic Copperwave Gin to our diverse collection of vibrant liqueurs, every bottle is a testament to our unwavering commitment to quality.
• •More Than a Distillery. It's a Legacy. As the Hunter Valley's first locally owned and operated distillery, we pour our heart into every batch. Made from the purest organic ingredients and pristine rainwater, discover the authentic taste of craftsmanship.
• •The Art of Organic Distillation. Elevated. Experience the pinnacle of purity and flavor. Our award-winning spirits are a celebration of nature's finest, transformed by passion and precision. Visit Hunter Distillery and taste the difference.