Brand Tone

Passionate and Enthusiastic, Quality-Focused and Confident, Approachable and Friendly, Innovative, Value-Conscious Luxury

Brand Values

• •Quality & Performance
• •Affordable Luxury
• •Innovation
• •Customer Satisfaction
• •Sustainability & Ethical Sourcing
• •Passion for Fragrance

Best Practices

• •Always Emphasize Quality and Longevity: This is a core differentiator. Use terms like "high-performance," "long-lasting," "rigorously tested," and "top-quality fragrance."
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for fragrance shine through. Share the "why" behind the products, reflecting the founder's initial inspiration.
• •Balance Luxury with Accessibility: While using terms like "luxury" and "artisan," ensure the copy also reflects the brand's commitment to affordability and value.
• •Be Transparent and Ethical: Highlight sustainable practices, natural ingredients, and cruelty-free status. This builds trust and appeals to conscious consumers.
• •Engage and Build Community: Use inviting, inclusive language, especially on social media. Ask questions, encourage sharing, and speak directly to "fragrance lovers" or your specific product enthusiasts.

Social Perception

Highly Positive Customer Feedback, Community Engagement, Innovative Problem Solver, Trustworthy

Copy Examples

• •Headline: Elevate Your Everyday. Body: Tired of scents that fade too fast? Hunter and Walker crafts high-performance, long-lasting luxury fragrances for your home and car. Experience the difference passion makes. Affordable luxury is just a click away.
• •Headline: Meet Your Car's New Best Friend: The Fragrance Halo™. Body: Say goodbye to leaky diffusers and short-lived fresheners! Our innovative Fragrance Halo™ delivers over eight weeks of luxurious, consistent scent. Dry to the touch, effortlessly stylish. Drive happy.
• •Headline: Sustainable Scents, Guilt-Free Pleasure. Body: At Hunter and Walker, luxury doesn't cost the Earth. Our artisan wax melts use organic, vegan-friendly wax and recyclable packaging. Indulge in captivating fragrances, ethically crafted in the heart of Kent.
• •Headline: From Our Home to Yours: A Passion for Perfume. Body: Founded by a true scent perfectionist, Hunter and Walker believes everyone deserves a touch of everyday luxury. Discover our rigorously tested wax melts and car perfumes – designed to delight your senses.
• •Headline: Join the Scent Revolution! Body: Why settle for ordinary? Our customers rave about the incredible longevity and captivating aromas of Hunter and Walker. Become a part of our fragrance-loving community and transform your spaces.