Brand Tone

Knowledgeable & Passionate, Community-Focused & Engaging, Proudly American & Family-Owned, Innovative & Quality-Driven, Results-Oriented & Confident, Approachable & Helpful

Brand Values

• •Innovation
• •Quality & Durability
• •Performance & Consistency
• •Customer Focus & Community
• •Passion for BBQ
• •American Made

Best Practices

• •Emphasize "Made in USA" and Craftsmanship: Consistently highlight the American origin and the quality of materials and construction in product descriptions, social media posts, and "About Us" sections.
• •Spotlight the Vortex Technology: Clearly explain the benefits of the Vortex system (even heat, reduced hot spots, efficiency) using confident and results-oriented language. Use phrases like "patented technology" and "engineered for perfection."
• •Foster Community and Engagement: Encourage user-generated content. Actively engage in social media comments and forums. Use language that invites participation, like "Share your cooks!" or "What are you smoking this weekend?"
• •Speak with Passion and Authority: Let the genuine love for BBQ shine through. Use terminology familiar to BBQ enthusiasts but explain complex features simply. Position the brand as an expert resource.
• •Focus on the Achievable Outcome: Frame messaging around the success users can achieve – "award-winning BBQ," "consistent results," "master every cook," "impress your guests." This appeals to both aspiring and experienced pitmasters.

Social Perception

Positive & Well-Regarded, Competition-Grade yet Accessible, Innovative Leader in Drum Smokers, Responsive & Engaged Company, Valued for Durability and Smart Design, Community Endorsed

Copy Examples

• •Headline: Unleash Award-Winning BBQ: The Hunsaker Vortex Advantage. Body: Tired of uneven cooks and battling hot spots? The Hunsaker Vortex Smoker, engineered with our patented Vortex Charcoal Basket, delivers consistent temperature and perfectly smoked flavor, every time. Proudly made in the USA for pitmasters who demand the best. Taste the difference innovation makes.
• •Headline: More Than a Drum. It's a Hunsaker. Body: For over a decade, we've poured our passion for BBQ and American craftsmanship into every Hunsaker Vortex Smoker. Join our family of dedicated pitmasters and experience the build quality, smart design, and unmatched support that makes cooking with a Hunsaker a true joy.
• •Headline: Hot & Fast. Low & Slow. Total Control. Body: Whether you're aiming for a quick weeknight smoke or a slow-cooked weekend masterpiece, the Hunsaker Vortex Smoker provides the precise temperature management you need. Our innovative foot-controlled air intake and Vortex system give you the power to master any cook.
• •Headline: Join the Vortex Nation: Real Pitmasters, Real Results. Body: Don't just take our word for it. Our "Friends of Hunsaker Vortex Smokers" community is buzzing with shared successes, tips, and incredible BBQ. See what happens when passion meets precision engineering. Get your Hunsaker and share your smoke story!
• •Headline: Built Tough in the USA. Engineered for Flavor. Body: Experience the Hunsaker difference: robust American steel, patented Vortex technology, and thoughtful features designed by competitive pitmasters for your backyard success. Invest in a smoker that’s built to last and engineered to impress.